Assistant Category Manager

About Us

Mosaic Wellness

Man Matters

Be Bodywise

As an empathetic wellness expert, Be Bodywise aims to empower women to understand and embrace their bodies — combining science-backed solutions with expert guidance and relatable storytelling to build real, lasting body confidence.

Little Joys

Job summary

You will build and grow business with customer love at the centre. Own the proposition, launch pipelines & retention levers. Translate customer insight into product, messaging and experience that drives high NPS, strong repeat and long-term value.

Key responsibilities

Customer obsession & insight

● Maintain a deep, up-to-date understanding of consumer behaviour, triggers, barriers and trends.

● Translate insight into product and communication propositions that create emotional trust and customer love.

● Champion a consumer-first mindset across product, marketing and operations.

Customer experience & NPS

● Design and run initiatives that measurably improve NPS and repeat rates.

● Identify and fix experience breakpoints (onboarding, first-use, delivery, support, subscription flows).

● Implement rapid-learning loops: triage low NPS feedback, run root-cause analysis, prioritise fixes, measure impact.

Growth & product portfolio

● Optimise funnels for acquisition & retention with a customer-first lens.

● Collaborate with internal teams and external partners to develop compelling ad creatives and messaging.

● Convert insights into a repeatable, high‑hit‑rate product pipeline with high customer love

● Define launch pipeline and gtm for new products. Responsible for execution of gtm from pre-launch to pmf scale in collaboration with cross functional teams

Cross-functional delivery & culture

● Work closely with Sales, Marketing, Product, CX, Ops and Supply to translate customer insight into briefs, product changes and operational fixes.

● Build tools, dashboards and reporting that make customer health visible and actionable across the org.

Performance & continuous improvement

● Prioritise initiatives using impact-on-NPS/retention and ROI. Scale what improves customer love and commercial returns.

● Stay current on category & market trends and competitor customer experiences; bring best practices that raise the bar.

Qualifications & expectations

(category & brand building preferred

● Deep consumer-first thinking — you convert insight into clear commercial actions and emotionally resonant narratives.

● Strong analytical skills; comfortable with data, dashboards and experimentation.

● Bias for action: results-oriented, ownership mindset, able to operate in ambiguity and move fast.

● Excellent stakeholder communication — you can present clearly and drive cross-team alignment.