Assistant Category Manager

Role Overview: As an Assistant Category Manager at Antler Technologies, you will be part of an online marketing tool that aims to simplify the process of designing, developing, and hosting for small businesses. By leveraging Antler, you can transform your social media channels into storefronts, streamlining online orders management and enhancing operational efficiency. Your role will involve identifying and addressing operational inefficiencies, leading to faster resolution of customer grievances and ultimately improving overall customer satisfaction. You will also play a crucial role in analyzing customer data to optimize key performance indicators such as average ticket size and customer visits. Your passion and dedication will drive purposeful outcomes for restaurants, utilizing data-driven insights to promote unique offerings and gauge market responses effectively. Key Responsibilities: - Develop and execute digital marketing strategies to boost product visibility and engagement. - Collaborate with the marketing team to optimize online channels, including social media, email, and content marketing. - Strategize and implement digital campaigns to increase product awareness and drive sales. - Utilize data analytics to evaluate the performance of digital marketing initiatives and refine strategies accordingly. - Ensure that digital marketing efforts align with brand identities and resonate with the target audience. - Supervise the development of digital creatives, such as graphics, videos, and multimedia content. - Monitor and analyze the effectiveness of digital creative campaigns, providing data-driven recommendations for improvement. - Collaborate with digital marketing agencies and technology vendors to enhance online presence. - Evaluate vendor performance and negotiate contracts for digital services. - Stay updated on digital marketing trends within the health and wellness industry. - Utilize digital analytics tools to gain insights into consumer behavior and market trends. Qualifications Required: - Minimum 3 years of experience in a similar role. - Strong understanding of digital marketing strategies and tools. - Proficiency in data analytics to drive informed decision-making. - Excellent communication and collaboration skills. - Ability to think creatively and innovatively to drive results. - Knowledge of market analysis and consumer behavior trends within the health and wellness industry. (Note: The provided JD did not include additional details about the company.),