Assistant Category Manager

The Assistant Category Manager at Antler Technologies plays a crucial role in the online marketing tool designed for small businesses, aimed at simplifying the process of designing, developing, and hosting. With Antler, businesses can seamlessly convert their social media channels into storefronts, streamlining online orders management from a single screen. By leveraging Antler's capabilities, businesses can identify operational inefficiencies and achieve up to 30% faster resolution of customer grievances, ultimately enhancing overall customer satisfaction. The team at Antler is driven by a strong sense of purpose, striving to deliver exceptional outcomes to restaurants by utilizing data to strategically promote offerings and gauge market responses effectively. Responsibilities: 1. Digital Marketing Integration: - Develop and implement digital marketing strategies to boost product visibility and engagement. - Collaborate with the marketing team to optimize various online channels, including social media, email, and content marketing. 2. Product Portfolio Management: - Devise and execute digital campaigns to increase product awareness and drive sales. - Utilize data analytics to evaluate the performance of digital marketing initiatives and adjust strategies as needed. 3. Brand Management: - Ensure that digital marketing endeavors are aligned with brand identities. - Supervise the creation of compelling digital content that resonates with the target audience. 4. Creative Management: - Oversee the development of digital creatives, encompassing graphics, videos, and multimedia content. - Monitor and analyze the effectiveness of digital creative campaigns, providing data-driven recommendations for enhancement. 5. Vendor Relationships: - Collaborate with digital marketing agencies and technology vendors to amplify online presence. - Assess vendor performance and negotiate contracts for digital services. 6. Market Analysis: - Stay abreast of digital marketing trends and innovations in the health and wellness industry. - Utilize digital analytics tools to gain insights into consumer behavior and market trends.,