Assistant Brand Manager Marketing

Job Title: Asst/Dep Manager – Brand Marketing

Location: New Delhi

Department: Marketing / Brand

Experience: 1–4 years

Reports To: Brand Manager/Head of Marketing

Role Overview:

We are looking for a dynamic and detail-oriented Asst/Dep Manager – Brand Marketing who will be

responsible for executing brand activations and maintaining brand visibility across all customer-

facing touchpoints. The ideal candidate should have a deep understanding of brand tonality, strong

creative judgment, and the ability to ensure consistency in brand representation inside and outside

the store.

Key Responsibilities

Branding & Promotions:

• Plan and execute BTL and in-store marketing campaigns, along with on-ground brand

activations aligned with brand strategy.

• Support ATL campaigns, brand strategy, and promotional scheme development across

platforms.

• Drive brand visibility through in-store branding, POSM, signage, and exterior

communication.

• Coordinate with design, production, and outlet teams to maintain brand consistency.
• Ensure smooth rollout of seasonal and tactical campaigns across outlets.
• Manage vendors for timely production and deployment of marketing materials.
• Maintain brand tone, style, and visual language across retail formats.
• Analyze and report on brand campaign performance with actionable insights.

Offline Marketing:

• Develop and implement offline marketing strategies to enhance brand visibility and

customer engagement.

• Collaborate with cross-functional teams to design promotional materials and campaigns.
• Monitor and analyze market trends, customer feedback, and campaign performance to

optimize future efforts.

Advertising Strategy:

• Develop, implement, and manage comprehensive advertising strategies to enhance brand

visibility and engagement.

• Analyze market trends and consumer insights to identify growth opportunities.
• Monitor advertising performance metrics and provide actionable recommendations.
• Stay updated on emerging advertising trends and technologies.

Event Management:

• Plan and execute promotional events aligned with Keventers’ brand identity and objectives.
• Manage event logistics, including venue selection, vendor coordination, and on-site

execution.

• Monitor event budgets and ensure cost-effective planning and execution.

Outlet Branding:

• Develop and implement branding strategies to enhance visibility and ensure consistency

across platforms.

• Conduct market research on trends, customer preferences, and competition.
• Oversee brand assets, including visual identity and messaging guidelines.
• Analyze brand performance and recommend improvements.

Communications:

• Develop and implement marketing communication strategies to boost visibility and

engagement.

• Create compelling content across channels (social media, emails, website, etc.).
• Organize and support events, promotions, and partnerships to build customer loyalty.
• Monitor and analyze communication campaign performance to guide future initiatives.

Key Requirements:

• 1–4 years of experience in brand activations, retail marketing, or local store marketing
• Strong understanding of brand positioning, tonality, and consumer behaviour
• Excellent eye for visual branding and attention to detail
• Experience with vendor management, production timelines, and store-level execution
• Strong project management and communication skills
• Ability to work cross-functionally in a fast-paced environment
• Proficient in MS Office (especially PowerPoint & Excel); basic design tool knowledge is a plus

Preferred Background:

• Experience in F&B, QSR, retail, or lifestyle brands
• Bachelor's degree in Marketing, Communication, Brand Management, or a related field

Mr. Krishnank Atrey (Head of Marketing)