Assistant Brand Manager Marketing

I. PURPOSE

The role supports brand building, digital marketing, competitor analysis, product understanding, and on-ground execution for assigned projects. The position requires a balance of strategic thinking and operational rigor, campaign execution, insight generation, hoarding/site branding management, and offline activation delivery. The Assistant Manager will handle a portfolio of projects and ensure alignment with Sunteck’s premium positioning

II. KEY RESPONSIBILITIES (KPAs)

Key Performance Areas (KPAs)

Market Understanding & Strategic Inputs

• Analyse sales data, consumer behaviour, and market trends to provide inputs for product positioning and communication.

• Support annual/project-specific brand strategy based on customer insights & competitor mapping.

Brand Development & Communication

• Work with agencies on creatives, messaging, visual identity, and campaign storytelling.

• Assist in launch communication, brochures, project collaterals, AVs, on-site branding, and content development.

Offline Execution & Operations

• Conduct recce, shortlist vendors, evaluate costs, and support empanelment while driving innovative OOH ideas and formats.

• Possess operating knowledge of print technologies (screen printing, digital printing, paper GSM, fabrication methods) and ensure accurate on time execution with vendors.

• Manage BTL activations, open houses, events, exhibitions, and local marketing initiatives.

• Monitor vendor & agency execution quality.

Marketing Strategy & Competitor Intelligence

• Track micro-market trends, competition projects, pricing patterns & buyer behaviour.

• Provide insight-driven recommendations for product, communication, and media strategy.

Budget Allocation & Budget Management

• Assist in planning annual and project-wise marketing budgets across ATL, BTL, OOH, digital, and production activities.

• Track weekly/monthly spends vs. allocated budgets to ensure alignment with planned activities.

• Coordinate with agencies and vendors to ensure cost efficiencies while maintaining quality.

Cross-functional Coordination

• Work with Sales, CRM, Product, Digital & external agencies for campaign alignment and execution.

• Support Cluster Head on management reports, analyses, and leadership presentations.

III. KEY PERFORMANCE INDICATORS (KPIs)

Quantitative

• Lead-generation KPIs & cost efficiency
• Marketing budget utilisation
• Timely hoarding & offline execution
• Digital performance metrics (CTR, CPL, conversions)

Qualitative

• Quality of brand communication
• Consistency in premium visual identity
• Operational discipline & site-level delivery
• Cross-team coordination effectiveness

IV. QUALIFICATIONS & EXPERIENCE

Essential

• MBA (Marketing) from Tier 2 institute
• 4–5 years’ experience in real estate marketing
• Exposure to offline & digital campaigns
• Experience in creative development & campaign coordination

Desired

• Experience in Real Estate project launches
• Understanding of real estate customer journey & micro-market dynamics
• Agency/vendor management experience

V. KNOWLEDGE & SKILLS

Technical / Functional

• Brand communication & creative briefing
• ATL/BTL/OOH execution
• Market research & competitor analysis
• Digital & performance marketing fundamentals

Leadership / Behavioral

• Planning & organizing
• Detail orientation
• Execution ownership & proactive mindset
• Stakeholder management
• Analytical, insight-driven thinking