Growth Analyst

Company Description

Keventers is India’s iconic dairy brand with a legacy of over 100 years best known for its authentic & delicious milkshakes. Over the last few years, the brand has also launched 2 new product categories - Waffles and Ice Creams.

Role Description

This is a full-time on-site role for a Growth Analyst located in Okhla, Delhi. The Growth Analyst will be responsible for analysing data, conducting marketing analytics, generating actionable insights, and supporting sales initiatives. Daily tasks include performing data analysis, creating reports, collaborating with marketing and sales teams, and communicating findings to senior executives.

• Analyse customer data to identify trends, behaviours, and opportunities for growth.
• Generate and maintain MIS reports and dashboards using Excel and other tools.
• Assist in segmentation of customers based on purchase patterns, demographics, and behaviour.
• Use CRM tools to track and align customer journeys, engagement levels, and campaign performance.
• Share consumer insights to support the marketing team in planning campaigns and communication.
• Collaborate with performance marketing teams by providing insights that help align campaigns on Meta, Google, and other social platforms.
• Assist in A/B testing strategies, ROI measurement, and audience retargeting efforts.
• Monitor and evaluate the effectiveness of ongoing campaigns through consumer behaviour analytics.

Qualifications

• Analytical Skills and Analytics experience
• Marketing Analytics and Sales support experience
• Strong Communication skills
• Bachelor's degree in Business, Marketing, Analytics, or a related field
• Proficiency with data analysis tools and software
• Ability to work collaboratively in a team environment
• Experience in the leadership and business solutions industry is a plus

krishnank.atrey@keventers.com