Company Overview
Headsup B2B is revolutionising the raw materials marketplace by making procurement easy. We specialise in fulfilling, financing, and streamlining supply chains to offer high-quality biomass and briquettes at competitive prices. Our focus is on promoting sustainable energy solutions by supporting the biomass sector. Join us in driving growth and innovation in renewable energy and contributing to a greener future.Ready to make your mark? Join us and let’s build something amazing together!Role/ Position OverviewThe Area Sales Manager will lead regional sales initiatives for solar product categories by managing key EPC accounts, driving distributor/channel partner engagement, and supporting execution-linked demand generation. This role demands strong commercial ownership, market development capability, and team coordination to expand product sales across government, industrial, and rooftop segments. The position is both strategic and field-driven, focusing on building sustainable sales pipelines within the renewable energy space.
Responsibilities
Channel Partner Management-
- Appoint and manage EPCs, solar dealers, and distributors across the assigned territory
- Ensure partner engagement through regular reviews, pricing discussions, and sales enablement
- Resolve escalations, support with commercial terms, and coordinate with internal ops/supply chain
- Plan and execute local outreach activities like partner meets, training, or marketing tie-ups
Product Sales and Field Visits-
- Pitch Headsup B2B solar products (panels, inverters, batteries, DC cables, etc.) to partners and local clients
- Conduct field visits to understand dealer requirements and resolve ground level queries
- Share updated brochures, pricing sheets, and coordinate with internal teams for order fulfilment
- Collect field feedback on demand, competitor pricing, and partner experience
Lead Generation and Cold Outreach-
- Identify and create a database of potential EPCs, solar dealers, and institutional clients in the assigned region
- Conduct cold calls to introduce Headsup B2B’s product offerings and gather interest
- Qualify leads based on their project pipeline, purchasing intent, or scheme participation
- Maintain structured follow-up schedules and update lead status in CRM or lead trackers
Project and Key Client Engagement-
- Support EPCs during strategic solar project discussions or site visits
- Pitch products in tenders, institutional deals, or schemes like PM-KUSUM and state rooftop programmes
- Ensure timely submission of technical documents, certifications, and commercial quotes
- Build and manage key accounts for recurring demand generation
Market Intelligence and Team Collaboration-
- Monitor competitor activity, pricing shifts, and government scheme updates
- Provide structured feedback to product and strategy teams
- Support junior sales staff or inside sales with field updates and closure efforts
- Participate in internal planning, forecasting, and sales reviews
Educational Qualification
- Graduate in Electrical/Mechanical Engineering, Energy Studies, or equivalent
- MBA/PGDM in Sales, Marketing, or Renewable Energy Management is a plus
Skills
TechnicalBehavioural
- Strong understanding of solar components and project sales cycles
- Ability to manage BOQ-driven proposals and scheme-specific documentation
- Proficient in data tracking, pipeline reviews, and CRM reporting
- Well-versed in partner negotiation and order finalisation
- Leadership mindset with team and partner handling ability
- Strong negotiation, planning, and closure orientation
- Clear communicator with structured follow-up discipline
- Commercially agile and market-responsive approach
Skills: partner negotiation,order finalisation,negotiation skills,market responsiveness,crm reporting,leadership mindset,boq-driven proposals,closure orientation,clear communication,data tracking,planning,structured follow-up,strong understanding of solar components,b2b,project sales cycles,renewable energy,commercial agility,scheme-specific documentation,sales,team handling,pipeline reviews,energy
