The Deputy General Manager - Sales (Solar Products) will support the end-to-end sales and business development of solar product verticals, including panels, inverters, DC cables, BOS, mounting structures and more. The role involves assisting in market development, lead generation, and key account management with a strong focus on mid-sized EPC players, distributors, and clients aligned with government initiatives like PM-KUSUM, Jal Jeevan Mission, and state-level rooftop programs. The DGM will contribute to pricing strategies, vendor coordination, and policy-aligned sales planning. Working closely with the General Manager, the role also includes managing a growing sales team, ensuring customer engagement, and driving execution to achieve revenue and growth targets.
Responsibilities
- Channel Sales and Business Development
- Assist GM in developing and managing channel partners like solar EPCs, rooftop installers, solar distributors, and more
- Support the sale of solar panels, inverters, DC cables, BOS through integrators and dealers
- Participate in solar expos, industry roadshows, and on-ground partner visits to generate leads
- Client and Project Engagement
- Engage with EPCs during client meetings to support module/inverter pitch and technical detailing
- Help identify and track opportunities under PM-KUSUM, Jal Jeevan Mission, and state rooftop subsidy schemes
- Assist in proposal creation, tender support, and documentation for government and private projects
- Technical Pre-Sales and Solutions
- Provide basic technical support on product sizing, selection, and compatibility for rooftop and ground-mounted projects
- Coordinate with design and technical teams to ensure on-site feasibility and system accuracy
- Support client queries on module efficiency, inverter specs, and system performance
- EPC and Partner Relationship Management
- Support onboarding of EPCs, rooftop integrators, and regional solar resellers
- Build a routine connect with partners for order planning, sales support, and logistics coordination
- Contribute to partner training sessions, product walkthroughs, and regional sales push
- Market Growth and Opportunity Mapping
- Conduct research on state-wise solar demand, DISCOM policies, and subsidy schemes
- Support competitive analysis and identification of underserved markets or new application areas
- Track upcoming projects and build early engagement with key stakeholders
- Field Deployment and Team Support
- Coordinate site visits, product demos, and installation walkthroughs with internal teams
- Help train the field team on product updates, customer pitches, and handling objections
Qualifications
- Bachelor’s degree in Electrical, Mechanical, or Electronics Engineering is preferred.
- A Postgraduate degree in Business Administration (MBA/PGDM) with specialisation in Marketing, Energy Management, or Operations is an added advantage
Work Experience
- 6 to 8 years of relevant experience in the solar industry, particularly in B2B sales, business development, channel management, and project coordination for solar products like panels, inverters, BOS, and structures
- Experience with government schemes (like PM-KUSUM, Jal Jeevan Mission) and working with EPCs, system integrators, and distributors is highly preferred
Skills: knowledge of solar products (panels, bos, dc cables, structures, inventory, etc),market research, demand analysis, and competitive benchmarking,channel management,customer support,pre-sales and proposal support,tender documentation support,pricing and margin awareness,sales,coordination with epcs and distributors,technical pre-sales,client engagement,market research,proposal creation,vendor coordination,business development,b2b sales, lead generation, and business development expertise,on-ground deployment and field visit readiness,project coordination