Area Sales Manager

Job Description

Company Description MagikCook is a food and beverage manufacturing company based in Ri-Bhoi, Meghalaya. Specializing in staples and Pan-Asian noodles, we blend tradition with modern processes to cater to evolving consumer tastes. Our team of dedicated professionals is committed to delivering quality and innovation in every meal. Role Description This is a full-time on-site role for an Area Sales Manager located in New Delhi. The Area Sales Manager will be responsible for overseeing sales activities, developing sales strategies, managing a sales team, and building relationships with clients. They will also be involved in market research, analyzing sales data, and meeting sales targets. Key Responsibilities: 1. Sales & Target Achievement Drive primary and secondary sales for all product categories in the Delhi region. Ensure achievement of monthly, quarterly, and annual sales targets by channel and by product. Monitor daily sales performance and take corrective actions as needed. 2. Distribution Management Manage and expand the distributor network across assigned territories within Delhi. Ensure efficient order processing, inventory management, and distributor ROI. Identify gaps in coverage and appoint new distributors where required. 3. Retail Execution Ensure product availability, visibility, and merchandising at retail outlets. Drive execution of trade schemes, consumer promotions, and product launches. Maintain hygiene at the point of sale through proper display and branding. 4. Market Development Identify new business opportunities and untapped markets within the Delhi region. Strengthen relationships with key retailers, wholesalers, and trade influencers. Gather market intelligence on competition, pricing, and trade practices. 5. Reporting & Analysis Maintain and share sales reports, beat plans, and other operational data accurately and timely. Analyze performance data and use insights to drive strategic decisions. Ensure adherence to reporting systems such as FieldAssist/SFA tools. Candidate Profile: Graduate/MBA with 4–8 years of FMCG sales experience. Prior experience in handling General Trade in Delhi is a must. Proven track record in team handling and distributor management. Strong communication, negotiation, and leadership skills. Working knowledge of Excel and Google Sheets; comfort with sales reporting tools. Fluency in Hindi and English. Show more Show less