Job
Description
Designation: Agri-Business Development - AGM Organization: SwitchON Foundation Location: West Bengal/Maharashtra Work Experience: Minimum 10 years in agriculture product marketing, agri-business development, or rural/agri value chains Compensation: ₹8–9 Lakhs (commensurate with experience and qualifications) Language Proficiency: Hindi, English, and preferably Bengali About SwitchON Foundation Established in 2008, SwitchON Foundation is a pioneering non-profit organization committed to driving sustainable development through innovative solutions in climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization . With a passionate team of over 175 professionals , we operate across 10 states in India, empowering communities with climate-smart technologies and practices. Recognized as a Great Place to Work , SwitchON Foundation takes pride in its inclusive and diverse workplace , with strong representation of women in leadership roles . Our impact is amplified through a combination of innovative programs, social enterprises , and strategic policy advocacy aimed at creating lasting change. To learn more about our work, please visit: Position Summary The Agri-Business Development - AGM Sales & Business Development will drive strategic growth and sustainability for Farmer Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON’s rural enterprises. The role requires strong business acumen, relationship-building skills, and a deep commitment to empowering grassroots producers through market-based solutions. Key Responsibilities Market Development & Partnerships Identify and cultivate new B2B and institutional partnerships (buyers, aggregators, agri-exporters, e-commerce, CSR, and government platforms). Participate in national and international trade fairs and business meetings to promote rural products and secure market linkages. Build and sustain long-term relationships to ensure recurring business and brand recall. Monitor competitors, market trends, and pricing to continuously refine market strategies. Sales Enablement & Business Growth Own and deliver on sales targets for FPOs, SHGs, and SwitchON-led enterprises. Build a high-quality sales pipeline by identifying demand, reaching out to buyers, and closing deals. Lead negotiations on pricing, procurement terms, and formalize long-term MoUs or agreements. Track and analyze KPIs including lead conversions, sales growth, and customer retention across geographies. Marketing & Brand Strategy Design go-to-market strategies, including branding, pricing, packaging, certifications (Organic, GI, etc.), and positioning for different product categories. Prepare marketing material such as pitch decks, product profiles, case studies, and visual assets for buyer engagement. Collaborate with communication teams to amplify brand visibility across platforms and stakeholder groups. Product Commercialization & Enterprise Support Support FPOs/SHGs in demand forecasting, revenue planning, and operational readiness to match market expectations. Coordinate with procurement, operations, and logistics teams for smooth order fulfillment and buyer satisfaction. Facilitate product development based on market needs, including innovation in ready-to-sell packaging and shelf-life solutions. Qualifications, Experience & Skills Education: Master’s degree in Agribusiness Management, Agriculture, Rural Development, or a related field. Experience: Minimum 10 years of relevant experience in agri-marketing, FPO development, or rural enterprise promotion Demonstrated success in market linkage development and business support to rural communities Skills: Strong understanding of agri-value chains, FPO operations, and rural marketing Excellent communication, negotiation, and stakeholder engagement skills Proficiency in Hindi, English, and preferably Bengali Willingness to travel extensively and engage with rural communities across regions Reporting Structure Reports To: Executive Director Team Size: 10–15 technical and field professionals Travel Requirements Extensive travel across Eastern and Western India for field supervision, market development, and stakeholder engagement Compensation Annual CTC: ₹8–9 Lakhs per annum(Fixed) Additional Benefits: Variable Pay + Commitment Bonus (Compensation will be aligned with experience, qualifications, and current salary) Reimbursement : Official travel, stay, and logistics as per organizational policy Job Type: Full-time Pay: ₹65,000.00 - ₹75,000.00 per month Benefits: Cell phone reimbursement Commuter assistance Health insurance Internet reimbursement Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Language: English (Preferred) Work Location: In person
