AGM - Business Development

Job Title: Assistant General Manager – Business Development

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About IndiNatus

IndiNatus India Private Limited

Position Overview

Assistant General Manager (AGM) – Business Development

senior techno-commercial role

Key Responsibilities

1. Business Growth & Strategy

• Drive

  SI project business

  in alignment with IndiNatus’s strategic growth objectives.
• Identify, onboard, and manage

  System Integrator, Channel Partners, and OEM customers

  across India.
• Develop

  go-to-market plans

  for new products and solutions in collaboration with the R&D and Product teams.
• Build and maintain strong relationships with

  key decision-makers, consultants, and end-users

  in government and enterprise sectors.
• Develop and execute strategies to achieve

  monthly, quarterly, and annual sales targets.

2. OEM & Project Business

• Lead

  OEM business development

  for IndiNatus CCTV cameras and NVRs by identifying potential OEM partners and negotiating long-term agreements.
• Drive

  project specification and design-in efforts

  with System Integrator and project consultants.
• Collaborate with internal design teams to create

  customized product or firmware variants

  based on project needs.
• Coordinate with supply chain and production teams to ensure

  timely delivery and commercial alignment

  for OEM and SI projects.

3. Solution Design & Technical Coordination

• Work closely with the

  R&D and Technical teams

  to translate customer requirements into workable hardware/software solutions.
• Support

  per-sales activities

  including technical presentations, project design documentation, and bill-of-material preparation.
• Provide market feedback to the

  product management team

  for new product development and roadmap enhancement.

4. Relationship Management & Market Intelligence

• Develop long-term relationships with

  key government bodies, PSUs, Smart City mission partners, and security consultants

  .
• Monitor competitor activities, pricing trends, and emerging technologies to maintain IndiNatus’s competitive edge.
• Represent IndiNatus at

  industry events, trade shows, and technology summits.

Candidate Profile

Education:

• Bachelor’s degree in

  Electronics / Electrical / Instrumentation / Computer Engineering

  or equivalent.
• MBA in

  Sales, Marketing, or Business Strategy

  (preferred).

Experience:

• 8–15 years

  of experience in

  CCTV, Surveillance, Security Electronics, or related OEM industry.

• Proven track record in handling

  SI project sales, OEM business development, or government tender projects.

• Strong network with

  System Integrator, Consultants, and Channel Partners

  in the security domain.
• Experience in handling

  Make-in-India or STOIC-compliant product lines

  will be an advantage.

Skills & Attributes:

• Excellent techno-commercial acumen and negotiation skills.
• Strong understanding of

  video surveillance architecture (CCTV, NVR, networking, PoE, storage, etc.)

  .
• Ability to coordinate cross-functionally with R&D, production, and supply chain teams.
• Excellent communication, presentation, and interpersonal skills.
• Self-motivated, strategic thinker with leadership capabilities.

Key Performance Indicators (KPIs)

• Achievement of OEM and project business revenue targets.
• New SI / OEM partner acquisition and activation.
• Contribution to new product design inputs and project specifications.
• Customer retention and repeat business ratio.
• Market share growth in assigned region or vertical.

Why Join IndiNatus

• Opportunity to work with one of the few

  fully in-house Indian CCTV OEMs

  with DSIR-recognized R&D.
• Exposure to cutting-edge

  video surveillance and AI-based camera technologies.

• A collaborative environment that values innovation, ownership, and long-term growth.