Account Manager

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Role Overview

Account Manager – Paid Media

Key Responsibilities

Client Strategy & Communication

• Act as the main point of contact for key clients, including founders, CMOs, and marketing heads.
• Lead weekly performance review calls, translating data into actionable insights.
• Align growth forecasts and media strategy with business objectives.
• Manage client P&L for ad investments, balancing growth, efficiency, and scalability.
  

Performance Management & Reporting

• Oversee campaign performance across Meta, Google, YouTube, LinkedIn, and other platforms.
• Monitor key metrics such as CAC, ROAS, CTR, CVR, and payback period.
• Identify performance bottlenecks and recommend optimizations based on data.
• Create and present performance reports that communicate results clearly.
  

Scaling & Strategy Development

• Collaborate with internal strategists to design and implement scaling roadmaps.
• Recommend budget allocation, audience expansion, and funnel optimization strategies.
• Audit creatives and landing pages to support sustainable growth.
• Explore new platforms, testing opportunities, and automation for efficiency.
  

Execution Oversight & Team Coordination

• Ensure smooth campaign execution across internal teams.
• Translate strategy into actionable deliverables and ensure timely completion.
• Review deliverables for quality before client submission.
• Mentor and guide junior team members on campaign management and communication.
  

Process & Systems Development

• Build and refine SOPs, templates, and playbooks for reporting and campaign audits.
• Maintain workflow consistency, data hygiene, and documentation quality.
• Contribute to automation and dashboard initiatives for better visibility.
  

Required Skills & Experience

• 4–7 years of experience in performance marketing or digital strategy (preferably agency-side).
• Proven experience managing ₹50L–₹2Cr+ monthly ad spends.
• Hands-on expertise with Google Ads, Meta Ads, and analytics tools (GA4, Mixpanel, etc.).
• Strong analytical and problem-solving skills — decisions rooted in data.
• Excellent communication skills, with experience managing C-suite relationships.
• Strategic thinker with strong business acumen — able to link ad metrics to revenue.
• Prior experience mentoring small teams and improving internal workflows.
  

Top 3 Must-Have Competencies

• Strategic & Business Thinking: Ability to connect media metrics to business outcomes and align strategy with revenue goals.
• Client Management Excellence: Skilled in handling senior stakeholders and translating performance data into actionable insights.
• Analytical Mastery: Deep understanding of campaign analytics — adept at identifying optimization opportunities across CAC, ROAS, CTR, and CVR.
  

Preferred Skills

• Familiarity with AI or automation tools for campaign optimization and reporting.
• Experience in D2C, SaaS, or healthcare sectors.
• Proficiency with tools like Looker Studio, Supermetrics, Slack, and Asana/ClickUp.
  

Screening Guidelines

• Exclude candidates with a background real estate marketing.
• Candidates should come from mid-sized performance marketing agencies (100–700 employees).
  

Interview Process

• 4–5 rounds including one in-office discussion and one assignment.