ABM Marketing Executive

Role: ABM Marketing Executive

Company: Nucleus Software Exports Ltd. | Fintech/Banking Software Solutions |

About Nucleus Software

Nucleus Software is a leading global provider of digital lending and transaction banking solutions that powers the operations of over 200 financial institutions across 50+ countries. As pioneers in the Banking and Financial Services (BFS) industry, we deliver cutting-edge fintech solutions including our flagship FinnOne Neo® platform, supporting retail lending, corporate banking, cash management, and digital transformation initiatives for banks and financial institutions worldwide.

Join our dynamic team that's transforming the future of financial technology and helping institutions achieve digital excellence.

The Opportunity

ABM Marketing Executive

What You'll Achieve

Strategic Account Development & Growth

• Design and execute comprehensive account-based marketing strategies aligned with sales objectives and business goals for target financial institutions

• Partner closely with sales teams to develop tailored marketing plans for strategic accounts, focusing on C-suite executives, CIOs, and digital transformation leaders

• Build and maintain strong relationships with key stakeholders within target accounts, becoming a trusted advisor in their digital transformation journey

Campaign Excellence & Execution

• Create and manage sophisticated multi-channel marketing campaigns across email, content marketing, industry events, webinars, and targeted digital advertising

• Develop personalized content and messaging strategies that address specific pain points and business challenges of banking and financial services clients

• Execute both 1:1 and 1:Many ABM campaigns, optimizing for maximum engagement and conversion

Data-Driven Performance & Optimization

• Leverage advanced analytics tools to measure campaign effectiveness, track ROI, and continuously optimize marketing strategies

• Monitor key metrics including account engagement scores, pipeline acceleration, deal velocity, and revenue attribution

Customer Success & Expansion

• Lead customer ABM marketing activities for existing clients through strategic customer visits, Go-LIVE celebrations, and relationship management programs

• Develop customer advocacy programs and case study initiatives to drive referrals and expansion opportunities

• Coordinate post-implementation marketing activities to ensure customer success and identify upselling opportunities

Market Intelligence & Industry Leadership

• Research and analyze banking industry trends, regulatory changes, and competitor activities to inform marketing strategies

• Collaborate with product marketing, content marketing, and sales teams to ensure messaging consistency and market positioning

• Represent NucleusSoftware at industry conferences, banking forums, and fintech events

What We Offer:

Growth Opportunity

Industry Impact

Global Exposure

Innovation Environment

Competitive Package

Ready to Transform Banking Through Strategic Marketing?

Join Nucleus Software and be part of a team that's revolutionizing how financial institutions leverage technology to serve their customers better. Your expertise in ABM marketing will directly contribute to our mission of empowering banks and financial institutions with world-class digital solutions.

Apply now

Location

Nucleus Software is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability.

What You Bring

Essential Qualifications

Education

3-5 years of proven experience in ABM marketing and content creation, preferably within Banking and Financial Services (BFS) domain

Industry Knowledge

Technical Expertise

• Advanced proficiency in CRM and marketing automation tools including Marketo, HubSpot, Zoho, or similar platforms

• Hands-on experience with LinkedIn Sales Navigator, Google Ads, and social selling strategies

• Expertise in setting up, optimizing, and measuring ABM campaigns with clear ROI tracking

• Experience with landing page optimization, user funnel analysis, and conversion rate optimization

• Proficiency in A/B testing, multivariate testing, and campaign performance analytics

Strategic Marketing Skills

• Proven track record in demand generation campaigns with measurable results

• Experience managing marketing databases and executing complex email and display advertising campaigns

• Strong ability to identify target audiences and devise digital campaigns that engage, inform, and motivate decision-makers

• Experience in creating compelling content for C-suite and technical audiences in financial services

Personal Attributes

Strategic Thinking

Analytical Mindset

Collaboration

Preferred Qualifications

• Professional certifications in digital marketing (Google Ads, HubSpot, Marketo, LinkedIn Marketing)

• Experience with banking software solutions, lending platforms, or fintech products

• Knowledge of regulatory compliance requirements in financial services marketing

• Experience with international marketing campaigns across multiple regions

• Familiarity with enterprise sales cycles (6-18 months) and complex B2B decision-making processes