Zonal Head – North

Greaves Electric Mobility Limited (GEML)

EV Pioneer. Electric Scooter of the Year. India’s Highest Range Electric 3-Wheeler. 

Engineered to Outperform, Outlast, Outshine.

Who We Are

Greaves Electric Mobility Limited (GEML) is the e-mobility arm of Greaves Cotton Limited (GCL), and one of India’s early movers in the electric vehicle (EV) space. With over 17 years of experience in designing and manufacturing EVs, GEML has established itself as a frontrunner in the electric 2-wheeler market and is rapidly expanding its presence across 3-wheelers and EV ecosystem solutions. GEML also leverages the engineering excellence of Greaves along with synergies from companies like Greaves Engineering, Retail, Finance and Technologies.

What We Do

A pioneering brand with 165 years of engineering excellence, defining the future of electric mobility across 2- and 3-wheelers with record-breaking performance, and an unmatched service network.

We are the Winner of Electric Scooter of the Year, India's Highest Range Electric 3W, and the India Design Mark Award. We are also the First EV to conquer the mighty Shipki La Pass at 13,200 ft. promoting the Indian Army’s border tourism initiative, epitomizing the durability and endurance of our electric vehicles. 

As the trusted parent brand of Ampere Electric Scooters, Greaves 3 Wheelers and Ele, GEM offers a unique portfolio of 2Ws and 3Ws with cross-leveraging customization possibilities that allows us to cater to every segment with a full-stack mobility solution offering.

Our products roll out from state-of-the-art advanced manufacturing facilities across Tamil Nadu, Telangana, and Uttar Pradesh, with an expandable capacity upto 1 Million, supported by a robust R&D ecosystem driving continuous innovation. We are the first brand to introduce the safest battery chemistry across all our product range with a commitment to make high-performance yet durable and safe vehicles for all Indian families.

We’re not just building vehicles - we’re putting India on the global map of clean mobility.

Engineered to Outperform, Outlast, Outshine.

Our Product Portfolio of 2 & 3 Wheelers(Across All Speeds & Use-Cases)

Our Purpose

To democratise smart and sustainable mobility for every Indian - by making EVs reliable, affordable, and accessible across the country.

Our Leadership

GEML is led by a team of seasoned professionals with deep expertise in consumer, mobility, and innovation:

• Vikas Singh

  , Managing Director - Drives the strategic growth of GEML with a focus on innovation, scale, and retail excellence.

• Manoj MP

  , Chief Business Officer - Leads business operations with a customer-first approach, including channel, sales, and marketing strategy.

• Ram Rajappa

  , Chief Operating Officer - Heads R&D, Product Development and supply Chain with a vision to deliver cutting-edge, reliable, and sustainable EV solutions.

Key Achievements

• 324 km record drive on Greaves Eltra City Xtra – National Record for highest distance covered by an electric 3-wheeler on a single charge
• 5 National Records for Ampere Nexus – First Electric Scooter to cover 10,000+ kms from Kashmir to Kanyakumari and the first to tow a 2-tonne pick-up truck ; First EV to conquer Shipki La Pass at 13,200 ft. 200m from the LOC, promoting the Indian Army’s Border Tourism Initiative
• National Record for Ampere Magnus Neo – First City-Speed Electric Scooter to cover 2,300+ kms from Bangalore to Delhi
• Winner of India Design Mark
• ET.NOW – Excellence in Sustainable Mobility Pioneer
• Times Now – Fastest Growing EV Brand

Our Investors

Greaves Cotton Limited (GCL)

sales, retail expansion, channel performance, service readiness, and market share growth

Key Responsibilities

1. Sales & Revenue Delivery

• Own and deliver

  zonal retail & wholesale targets

  (volume, revenue, market share).
• Develop monthly & quarterly sales plans aligned with national sales strategy.
• Drive primary billing, secondary sales, and retail throughput across states.
• Track competitor activity and implement counterstrategies to protect and grow share.

2. Dealer Network Expansion & Management

• Identify and onboard new dealers, sub-dealers, retail touchpoints across Tier 1–Tier 3 markets.
• Ensure dealer infrastructure, manpower, tooling & branding meet company standards.
• Improve dealer ROI through structured business planning and performance reviews.
• Close network gaps and drive EV adoption in high-potential micro-markets.

3. Channel Operations & Compliance

• Strengthen channel health by monitoring stock norms, ageing, and credit hygiene.
• Drive retail marketing programs, test-ride campaigns, and local activations.
• Ensure adherence to sales processes, DMS usage, and retail audit norms.

4. Team Leadership

• Lead a team of Regional Managers / Area Sales Managers & field staff.
• Set clear KRAs, review performance, provide coaching and capability building.
• Foster a high-performance, customer-centric culture.

5. Service & Customer Experience

• Coordinate with Service Heads to ensure service readiness for new & existing dealers.
• Improve customer satisfaction (NPS), TAT, and after-sales support quality.
• Ensure availability of spares and monitor service KPIs for the zone.

6. Business Intelligence & Reporting

• Provide accurate zonal MIS, sales forecasts, and market insights.
• Analyze EV penetration, policy changes, charging infra readiness and incentive landscape in northern states.
• Recommend price actions, schemes, or interventions based on market dynamics.

Candidate Profile

Education

• Graduate with MBA preferred (Sales/Marketing specialization is a plus).

Experience

• 10–18 years

  in Sales & Network Management.
• Proven ability to manage a large zone with multi-state operations.
• Strong dealer management, channel development and team leadership experience.

Skills & Competencies

• Strong business acumen and P&L understanding.
• Excellent negotiation, planning and execution ability.
• Ability to manage ambiguity in a fast-growing EV environment.
• Relationship-driven, high ownership, and data-oriented decision making.