Vice President Real Estate Sales

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About the Company

Dhanraj Global Corporation Pvt. Ltd.

Dhanraj Legacy

Role Objective

The Vice President – Real Estate Sales will be responsible for end-to-end sales leadership for the Dhanraj Legacy project, ensuring timely inventory liquidation, revenue certainty, channel partner excellence, and brand-aligned sales execution.

This role is strategic and execution-driven, with direct accountability for sales planning, channel management, pricing strategy, collections discipline, and market penetration.

Key Responsibilities

1. Sales Strategy & Revenue Planning

• Develop and execute the project-specific sales strategy aligned with overall business objectives.

• Define sales phasing, pricing benchmarks, absorption targets, and monthly/quarterly revenue plans.

• Ensure predictable cash inflows aligned with construction milestones and funding requirements.

• Continuously analyze market trends, competitor pricing, and demand signals.

2. Channel Partner (CP) Management

• Build, onboard, and manage a high-performance channel partner ecosystem.

• Define CP incentive structures, brokerage frameworks, and performance benchmarks.

• Conduct regular CP reviews, pipeline tracking, and conversion optimization.

• Ensure ethical sales practices and compliance with RERA and company guidelines.

3. In-House Sales Team Leadership

• Lead the project sales team including sales managers and executives.

• Implement structured daily, weekly, and monthly sales reporting mechanisms.

• Enforce SOPs for lead handling, site visits, booking processes, and documentation.

• Drive a high-performance culture with clear accountability and measurable KPIs.

4. Collections & Customer Lifecycle Oversight

• Ensure disciplined collections in line with agreed payment milestones.

• Coordinate with CRM, accounts, and legal teams to minimize defaults and delays.

• Oversee the customer journey from booking to agreement execution and handover coordination.

• Handle escalations related to sales commitments and customer expectations.

5. Marketing & Demand Generation Alignment

• Work closely with the marketing team to design campaigns that convert, not just generate leads.

• Provide ground-level feedback on lead quality, campaign ROI, and messaging effectiveness.

• Support brand-building initiatives while maintaining sales efficiency.

6. Governance, Compliance & Reporting

• Ensure full compliance with RERA, legal, and internal governance frameworks.

• Present structured MIS reports to MD and senior management covering:

• Sales velocity

• Revenue realization

• Inventory status

• Channel partner performance

• Participate in senior management and board review meetings as required.

Key Performance Indicators (KPIs)

• Monthly & quarterly sales targets achieved

• Inventory absorption rate

• Collection efficiency and ageing

• Channel partner productivity

• Lead-to-conversion ratio

• Sales team productivity per head

• Pricing realization vs plan

Candidate Profile

Education

• MBA / PGDM in Sales, Marketing, or Business Management (preferred)

• Bachelor’s degree in any discipline (mandatory)

Experience

• 8+ years of experience in real estate sales

• 3 years in senior leadership roles (AVP / VP / Head of Sales)

• Proven track record in large residential projects (200+ units)

• Strong exposure to Mumbai / Navi Mumbai / MMR markets

• Experience working with channel-driven sales models

Core Competencies

• Strategic sales planning

• Strong negotiation & closing skills

• Deep CP network and market credibility

• Financial & commercial acumen

• Data-driven decision making

• Leadership & people management

• Governance and SOP orientation

Compensation & Growth

• Competitive fixed + performance-linked incentive structure

• Senior leadership exposure and board-level interaction