Upwork Specialist

Role Overview

We’re looking for an operator who treats Upwork like a performance channel—not a guessing game. You’ll architect profiles, surface the right jobs fast, craft tight proposals with credible case assets, control spend (Connects/boosts), and hand clean, qualified interviews to our SDR. No discovery calls, no client Zooms—this role is behind the scenes and ROI-obsessed.

Key Responsibilities

Profile & Positioning

• Structure pillar-specific profiles, keywords, and credibility signals (case studies, reviews, Loom demos).
• Keep offers/packages sharp and aligned to each pillar’s buyer intent.

Pipeline Sourcing & Triage

• Build saved searches/alerts; triage posts within minutes.
• Apply a

  bid/no-bid rubric

  (scope clarity, budget fit, timeline, red flags).

Proposal Production (written only)

• Draft tailored proposals and discovery questions; attach precise work samples.
• Maintain a reusable proposal library (short/long + add-ons) per pillar.

Budget & Bidding Control

• Plan and track Connects/boosts; protect cost-per-interview and cost-per-win.
• Document what to

  stop/scale

  each week.

Analytics & Optimization

• Track response %, interview %, win %, velocity, deal size; A/B test subject lines/openers.
• Publish clear weekly summaries with insights and next experiments.

Ops, SOPs & Compliance

• Build SOPs for scoping, change-orders, and risk flags.
• Ensure compliance with Upwork TOS and secure asset handling.

Internal Handoffs (no calls)

• Book qualified interviews for the SDR; deliver context briefs, risks, and scope notes.
• Populate SOW templates and checklists after acceptance.

Qualifications

• Proven Upwork operator (agency or productized-service experience) managing profiles, proposals, and budget/boosts—not just freelancing.
• Strong written proposals: problem → approach → deliverables → proof, without fluff.
• Hands-on familiarity (enough to qualify and write credibly) with our three pillars:
• AI/Software: OpenAI/Anthropic basics, RAG patterns, Python/Node terms, APIs, cloud, vector DBs.
• Zoho: CRM/Finance/People/Marketing/Analytics, Deluge/Flow, blueprints, WooCommerce/QuickBooks links, data migration concepts.
• Bookkeeping: QBO/Xero/Zoho Books, reconciliations, monthly close, simple reporting outputs.
• Spreadsheet-driven thinker; comfortable owning spend, reporting, and iteration.
• Organized, fast, and calm under deadlines; excellent async communication.

Nice to Have

• Loom for quick walkthroughs; Notion/Confluence for SOPs.
• Zoho CRM for intake/handoffs.
• Google Sheets with formulas/queries.
• Basic marketplace SEO/keyword strategy and competitor monitoring.

Location & Schedule

• Remote.
• 5pm ist to 2am ist

Working Style

• Asynchronous-first, crisp written updates, obsessive versioning of assets.
• Protects budget; says “no bid” when it’s wrong for us.
• Operates independently; proposes experiments and ships them.

Compensation

• Base Salary + performance bonus tied to interviews booked & contracts won (with ROI gates).