Role Purpose: To lead the store team in delivering a seamless customer experience while achieving sales targets, operational excellence, and Brand representation. The Store Manager is responsible for end-to-end store performance including team productivity, customer satisfaction, visual merchandising, inventory accuracy, and compliance with company standards.
Key Responsibilities
1. Store Operations & Brand Standards  Overseestoreoperations: opening/closing, cleanliness, hygiene, and SOP adherence.  Ensuregrooming,display, and service standards match Brand expectations.  Escalate issues to HO/Ops as needed and ensure timely resolution.
2. Sales Performance  Driveachievement ofstore sales targets through team performance, upselling, and conversion.  MonitorKPIslike Conversion, Number of transactions, ATV (Average Transaction Value), and UPT (Units Per Transaction).  Analyzedaily/weekly reports and adjust actions accordingly.
3. Customer Experience  Ensureaconsistent, positive customer experience at all touchpoints as per brand guidelines.  Addressandresolve customer complaints or escalations professionally.  Promoteaserviceculture; prepare for NPS surveys or mystery shopping assessments.
4. Team Leadership & People Development  Managescheduling, shift planning, and fair coverage during peak hours.  Conductregular huddles, feedback, and performance coaching.  Supportstaff development and readiness for internal movement/succession.
5. Inventory Management & Shrinkage Control  Trackstocklevels and avoid stock-outs or overstocking.  ConductWeeklyStock Audit (Global Count) and resolve variances proactively.  Implementshrinkage control practices and security awareness among staff.
6. Visual Merchandising  Ensuretimely implementation of all VM guidelines and seasonal changes.  Maintainhigh standards in window displays, fixtures, POS communication, and signage.  Coordinatewith Cluster Manager and VM support for store-level customizations.
7. Financials & Store-Level Reporting  Trackstoreexpenses (controllable costs) and manage them within budget.  Monitorandreportdaily sales, conversion, and customer metrics as assigned.  Depositthecashdaily and ensurethere is no discrepancies.  Maintainaccuracyin cash handling, deposits, and banking processes.
8. Loss Prevention  Executepreventive practices to reduce theft, fraud, and stock loss.  Trainstaff on LPawareness and suspicious customer behavior.  Maintainvigilance through CCTV checks, bag checks, and adherence to LP protocol.
9. Compliance (Legal & Regulatory)  Ensuredisplay of all legally mandated licenses and certificates.  Maintaincompliancewith labour regulations and retail operation laws.  Stayupdatedwithchanges in statutory requirements for stores.
10. Coordination with HO / Cluster / Support Teams  Maintainstrong working relationships with Cluster Managers, VM team, and backend support.  Escalate operational issues and participate in cluster calls as needed.  Sharefeedbackfromstore teams to HO forcontinuous improvement.

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