Social Media Marketing Specialist

Brief about the role

Role Details:

Designation:

Function | Sub Function

Location

Reporting Manager

Last date of Application:

Employment Type:

Salary:

1. Social Media Strategy & Management

Develop and execute a social media strategy across platforms. Manage content calendars, oversee engagement, and analyse performance for optimization.

2. Website & SEO Management

Oversee website updates, CMS, and UI/UX improvements in coordination with IT dept and vendor. Develop and implement SEO strategies, optimize content with the Content Writer.

3. Digital Campaigns & Performance Analysis:

Execute digital campaigns, track KPIs, and optimize based on insights. Collaborate with designers for visuals and provide monthly performance reports with data-driven recommendations.

4. Video & Multimedia Coordination:

Plan and produce short-form video content for campaigns and impact stories. Work with designer on edits and animations, ensuring brand and digital alignment.

5 Digital Partnerships & Stakeholder Coordination:

Manage agency collaborations, align messaging with PR, and engage program teams for digital storytelling. Build platform partnerships and ensure approvals for paid promotions and subscriptions.

Key Accountability

1. Enhance SBI Foundation’s digital footprint and engagement

2. Ensure consistent brand representation across digital platforms

3. Increase digital presence through innovative campaigns and content strategies

Required Knowledge & Skills

1. Expertise in social media strategy, platform management, and audience engagement.

2. Strong understanding of SEO, SEM, and website analytics tools (Google Analytics, etc.).

2. Knowledge of digital marketing trends, paid advertising, and performance tracking.

3. Proficiency in tools like Meta Business Suite, Hootsuite, Buffer, WordPress, Google Analytics, Microsoft Power BI, SEMrush, Canva (or similar platforms) is desirable, even if not proficient in all.

4. Basic understanding of UI/UX best practices for website optimization.

5. Familiarity with CSR, non-profit communications, and social impact storytelling

Qualification:

1. Minimum 1 year of experience (with Master’s) or Minimum 3 years (with Bachelor’s) in Digital Communications, Social Media Management, Digital Marketing, or a related field.

2. Bachelor’s or master’s degree in communications/ Media, Journalism/Digital Marketing or related disciplines.

3. Certifications (preferred but not mandatory): Google Ads, Google Digital Marketing, Google Analytics, Meta Certification, HubSpot Certification, Hootsuite Social Marketing, and SEO etc.

Growth Opportunities

1. Exposure to diverse social impact projects

2. Opportunity to build network across development sector

3. Opportunity to develop digital communication strategies for the CSR arm of the nation’s largest bank

Note:

Why Join SBI Foundation? Because We Care About YOU!

At SBI Foundation, we believe that a fulfilling career is more than just a paycheck—it’s about feeling valued, supported, and inspired. Here’s what makes us stand out:

Performance-Driven Rewards

• Annual performance-based incentives to recognize and reward your contributions.

Health & Well-Being

• Comprehensive health and accidental insurance for you and your loved ones because your well-being is our priority.

Everyday Perks That Make a Difference

• Stay connected with mobile reimbursements.
• Enjoy delicious meals at the office with our subsidized food facility.
• Keep learning with support for role-based training programs.

A Culture of Care & Engagement

• We foster a vibrant workplace where employee engagement takes center stage. Be part of celebrations, initiatives, and programs that create a sense of belonging and collaboration.

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