Social Media Marketing Specialist

Designation – Social Media Marketing Specialist

Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003

Days of working – 5 (Sat& Sun fixed off)

Role Overview-

Social Media & Marketing Specialist

Key Responsibilities-

Social Media Management

• Manage, optimize, and grow all social media platforms (LinkedIn, Instagram, YouTube, Facebook, etc.) for Lyxel & Flamingo.
• Develop and roll out engaging content including case studies, whitepapers, newsletters, videos, and thought-leadership posts.
• Stay updated with platform trends, algorithm shifts, and best practices to maximize reach and engagement.

Content Creation & Strategy

• Build and execute monthly content calendars aligned with marketing and business objectives.
• Oversee the creation of high-quality B2B content suitable for global audiences.
• Ensure strong storytelling that reflects the brand’s voice consistently across channels.

Brand Image & Global Growth

• Develop strategies to strengthen brand positioning and maintain cohesive messaging.
• Drive initiatives that expand brand awareness

  globally

  and contribute to international business growth.
• Work on strengthening the brand’s digital footprint across relevant markets.

Team Coordination

• Collaborate seamlessly with creative, copy, design, animation, and marketing teams to deliver impactful campaigns.
• Support integrated marketing initiatives through effective cross-functional coordination.

Analytics & Reporting

• Track, analyze, and interpret performance metrics across platforms.
• Prepare insights-driven reports highlighting wins, challenges, and areas for optimization.

Market Research & Trend Monitoring

• Stay informed on industry trends, competitor activities, and emerging technologies to keep Lyxel & Flamingo ahead.
• Recommend innovative content and engagement strategies based on research.

Event Management & Engagement

• Support planning and execution of virtual and on-ground brand events.
• Promote events across social channels to drive maximum attendance and participation.

Stakeholder Management

• Act as a bridge between the brand and internal/external stakeholders.
• Build and maintain strong professional relationships to ensure alignment and satisfaction.

Requirements-

• 3–7 years

  of relevant experience in

  in-house marketing

  , social media management, and content strategy—preferably in a B2B environment.
• Proven ability to manage and scale social media platforms and support

  global business expansion

  .
• Strong coordination skills for collaborating with cross-functional creative and marketing teams.
• Excellent communication, interpersonal, and stakeholder management skills.
• Proactive, independent, and able to take complete ownership of projects.
• Proficiency with analytics and management tools (Google Analytics, Hootsuite, Meta Business Suite, LinkedIn Analytics, etc.).
• Strong prioritization, multitasking, and time-management abilities in fast-paced environments.
• Bachelor’s degree in Marketing, Communications, or related fields; agency experience is a plus.

Technical Skills Required

• Platform Expertise:

  Deep understanding of social media platforms, algorithms, features, and best practices.

• Content Creation:

  Ability to produce impactful written, visual, and video content tailored to each platform.

• Storytelling:

  Skilled in crafting compelling narratives for B2B and global audiences.

• Tools Proficiency:

  Strong command of scheduling, publishing, social listening, and analytics tools.