Social Media Marketing Specialist

About the Role

We are seeking a LinkedIn Marketing & Social Media Expert to lead our brand’s presence on LinkedIn and other social media channels. This role focuses on strategic content creation, audience engagement, analytics, and demand generation. The ideal candidate is highly creative, data-driven, and experienced in growing professional audiences and generating leads through LinkedIn.

Key Responsibilities

• Develop and execute a comprehensive LinkedIn marketing strategy for company and leadership profiles.
• Optimize Company Page, showcase pages, and individual executive profiles.
• Increase followers, engagement, and brand visibility through targeted content and campaigns.
• Manage posting calendar, engagement, and community interactions.
• Create high-quality posts (text, image, video, carousel, long-form articles) tailored for LinkedIn.
• Develop thought-leadership content for executives/subject-matter experts.
• Collaborate with design teams to produce visually compelling assets.
• Track KPIs including engagement rate, impressions, CTR, and lead generation metrics.
• Produce weekly/monthly performance reports with insights and recommendations.
• Manage LinkedIn Ads campaigns (sponsored content, InMail, lead gen forms).
• Optimize campaigns to improve cost efficiency and conversion.
• Develop strategies for recruiting, employee branding, and employer visibility.
• Align LinkedIn strategy with broader social media and marketing initiatives.
• Work closely with other teams to support campaigns, hiring, and brand goals.

Qualifications

• 2-3+ years of experience in LinkedIn marketing or social media management.
• Proven experience growing LinkedIn pages and/or personal brands.
• Knowledge of LinkedIn Analytics, LinkedIn Ads Manager, and other social media tools.
• Experience with Canva, Adobe Creative Suite, or similar design tools (preferred).
• Ability to create content aligned with B2B, B2C or Professional Services (customize as needed).
• Strong organizational and project management skills.