Job
Description
Role Overview: They will lead, scale, and monetize the content division, including social media, podcasting, influencer marketing, PR, media buying, and paid collaborations. Will be responsible for team building, process development, and business growth through multiple distribution channels. As the P&L Owner , will ensure sustainable revenue through sponsorships, partnerships, affiliate marketing, and strategic business deals. The role combines content strategy, brand growth, audience engagement, and revenue generation across X, LinkedIn, Snapchat, and Instagram. This role requires a mix of creativity, leadership, execution, and business development , making her the driving force behind the company’s content and brand expansion. Key Responsibilities: 1. Social Media & Podcast Content Strategy · Develop and execute a content strategy across X, LinkedIn, Snapchat, and Instagram to increase visibility and engagement. · Plan and produce engaging podcast episodes while optimizing for audience growth and retention. · Implement a personal branding strategy for Yash Sanghavi. · Leverage data-driven insights to refine content formats for maximum reach and impact. 2. Content Creation & Production · Copywriting: Create compelling copies for posts, captions, scripts, and long-form content. · Video Editing: Edit high-quality podcast episodes, reels, and video content. · Graphic Design: Develop eye-catching thumbnails, Instagram posts, and brand creatives . · Storytelling: Craft engaging narratives for brand storytelling and audience retention. · Ghostwriting: Write LinkedIn articles, thought leadership posts, and personal branding content. 3. Podcast Management & Optimization · Manage full-cycle podcast production (recording, editing, publishing). · Create YouTube & Instagram trailers (1920x1080 & 1080x1920) to drive episode promotions. · Implement YouTube SEO strategies for higher discoverability. · Design attractive podcast thumbnails to boost click-through rates. · Ensure seamless content repurposing across platforms for extended reach. 4. Influencer & PR Marketing · Develop and execute influencer marketing campaigns to boost brand visibility. · Identify and build relationships with macro, micro, and UGC influencers for collaborations. · Lead PR marketing efforts , ensuring media exposure and thought leadership positioning. · Work with agencies and media outlets to enhance press coverage . 5. Media Buying & Distribution · Strategize and oversee media buying efforts to increase brand presence. · Explore and implement new content distribution channels for maximum reach. · Leverage paid advertising to scale content engagement and conversions . · Optimize paid vs. organic content strategies for sustained audience growth. 6. Business Development & Monetization · Secure paid collaborations, sponsorships, and partnerships for content monetization. · Develop and execute affiliate marketing strategies for additional revenue streams. · Close business deals with brands looking for influencer marketing and content partnerships. · Identify new monetization opportunities within the content business. 7. Team Building & Process Development · Recruit, train, and manage a high-performance content and marketing team . · Develop and implement scalable content processes to improve workflow efficiency. · Establish SOPs (Standard Operating Procedures) for seamless execution across departments. · Maintain a structured reporting and performance tracking system . 8. Growth & Performance Tracking · Monitor and analyze social media and content performance metrics (engagement, views, ROI). · Track influencer and PR campaign results , adjusting strategies accordingly. · Provide monthly reports with actionable insights for business improvement. · Continuously optimize content formats based on platform algorithm changes . Key Performance Indicators (KPIs): · Social Media Growth: Increase in followers, engagement rates, and reach. · Podcast Success: Growth in listeners, retention rates, and episode downloads. · Revenue Generation: Paid collaborations, sponsorship deals, and affiliate earnings. · Team & Process Efficiency: Time-to-execution, workflow effectiveness, and team output. · PR & Influencer Impact: Number of media features, influencer engagement rates. What Success Looks Like: · Content business is monetized through multiple revenue streams. · Podcasts and social media platforms show exponential growth. · Influencer marketing and PR strategies drive brand credibility. · Business partnerships and collaborations strengthen brand authority. · A strong team and streamlined content execution process are established. Show more Show less
