Job
Description
About Us SARS Digital is a dynamic and innovative startup dedicated to delivering exceptional results for our clients through cutting-edge digital marketing strategies. As a startup, we thrive on creativity, adaptability, and a hands-on approach to problem-solving. We are looking for a Social Media Manager who can wear multiple hats and take ownership of our clients' social media presence from start to finish. Role Overview Candidates for this role must have experience working in digital or advertising agencies . A background in startups is preferred but not mandatory. As the Social Media Manager at SARS Digital, you will be responsible for everything social media-related—from strategy development to execution , post-campaign analysis , and ensuring exceptional ROI for our clients. This role demands a creative thinker who can design out-of-the-box social media creatives , deliver measurable results, and thrive in a fast-paced startup environment. Key Responsibilities 1. Social Media Strategy Development Develop and implement comprehensive social media strategies for platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, X (formerly Twitter), Pinterest, Snapchat, and Reddit . Align strategies with client goals , ensuring measurable outcomes such as increased engagement, follower growth, and conversions . Build platform-specific strategies tailored to LinkedIn, Instagram, TikTok, X, YouTube, and Pinterest, optimizing content for each audience. Schedule and automate campaigns , ensuring consistent and impactful content delivery. Stay updated on platform trends , meme culture, algorithm changes , and emerging content formats like Reels, Shorts, Threads, and Stories . 2. Creative Content Creation & Management Collaborate with content and design teams to plan and produce visual-first social media content. Create engaging and innovative content , including text, graphics, and videos , tailored to each platform's audience. Design out-of-the-box social media creatives that resonate with target audiences and stand out in a crowded digital space. Utilize AI tools like Copy.ai and ChatGPT to generate captions, scripts, and engagement posts. Plan influencer campaigns , leveraging collaborations to boost brand visibility and engagement. 3. Campaign Execution & Management Plan, schedule, and execute social media campaigns, ensuring timely delivery and alignment with client objectives. Manage paid social media campaigns , optimizing ad spend to maximize ROI. 4. Community Building & Engagement Actively monitor all social channels , responding to messages, tags, and DMs with personalized interactions . Build and moderate online communities , including Facebook Groups, Reddit Threads, and LinkedIn Communities . Engage with audiences , fostering meaningful interactions to strengthen brand loyalty. Monitor brand mentions and sentiment, ensuring a positive online reputation. 5. Performance Analytics & Reporting Track and analyze key performance metrics such as engagement, reach, impressions, follower growth, and conversions . Build custom dashboards to monitor social media performance in real-time. Provide detailed post-campaign analysis with actionable insights to optimize future strategies. 6. Startup Adaptability Take ownership of diverse responsibilities, from strategy development to hands-on execution and client communication . Innovate and experiment with AI-driven solutions to enhance efficiency and scalability. What We’re Looking For Experience : Proven expertise in managing social media campaigns across multiple platforms, gained within digital or advertising agencies . Startup experience is a plus. Creativity : A natural flair for designing unique and impactful social media creatives . Technical Skills : Proficiency in AI tools for content creation, analytics, and campaign management. Analytical Mindset : Ability to analyze data and translate insights into actionable strategies. Adaptability : Resourcefulness to manage overlapping responsibilities in a fast-paced startup environment. Communication : Strong written and verbal communication skills to engage audiences and collaborate with teams. Why Join Us? ✅ Ownership : Take full ownership of social media strategies and campaigns , making a tangible impact on client success. ✅ Innovation : Work with cutting-edge tools and technologies in a creative and collaborative environment. ✅ Growth : Be part of a growing startup where your contributions are valued and recognized . ✅ Flexibility : Enjoy a flexible work environment that encourages innovation and experimentation. If you’re a self-starter with a passion for social media and a proven track record of delivering exceptional results , we’d love to hear from you! Show more Show less
