Social Media Manager

Profile Title: Social Media Manager

Profile Type: Full-Time

Department: Branding and Public Relations

Organization Overview:

Gyansthan is a one-stop solution for all the skill development opportunities a student needs to be prepared for the jobs of tomorrow. By launching academies in collaboration with some of the most renowned figures from various fields, Gyansthan has developed programs that equip students with the practical knowledge and exposure necessary to succeed in their chosen careers. In addition to training, Gyansthan also focuses on Futuristic Learning Initiatives aimed at

reimagining and upgrading traditional educational practices.

Profile Overview :

They will lead content planning, oversee campaign execution, manage the brand’s online voice, collaborate with internal teams, and ensure the digital ecosystem reflects the organization’s mission and values. Additionally, maintain an organized digital asset library. Uphold accuracy, quality, and timeliness across all online communications.

Key Responsibilities:

• Strategy & Planning
• Develop and implement a multi-platform social media strategy aligned with organizational goals and campaigns.
• Plan and execute monthly/quarterly content calendars for cohesive brand storytelling.
• Stay updated on digital trends, new formats, and platform updates to keep the brand ahead.
• Content Creation & Management
• Lead end-to-end content creation and curation across all formats and platforms.
• Ensure consistent brand voice, tone, and messaging in all content.
• Oversee and mentor interns or junior content contributors (if applicable).
• Community Engagement & Reputation Management
• Manage all audience interactions: comments, DMs, queries, and feedback.
• Build an active online community by fostering conversation, responding promptly, and managing sentiment.
• Maintain and enhance the organization’s online reputation through consistent monitoring and timely action.
• Analytics & Performance Tracking
• Track and analyze performance metrics, preparing regular reports with insights and recommendations.
• Use data-driven findings to refine strategies, optimize content, and enhance audience engagement.
• Campaigns, Collaborations & Events
• Conceptualize and execute social media campaigns for launches, events, and initiatives.
• Coordinate with internal teams, partners, and influencers for smooth campaign execution.
• Travel as needed to cover on-ground events, shoots, and partner activities.

Skills & Qualifications Required:

• 1-2 years of proven experience in social media management, preferably in education, youth development, social impact, or performing arts/production sectors.
• The applicant needs to sign with the organization for minimum lock-in duration of 1 year.
• Strong understanding of algorithms, platform best practices, and social media analytics tools.
• Proficiency in content creation tools: Canva, Adobe Creative Suite, CapCut, Premiere Pro (any editing tool) etc.
• Excellent written and verbal communication skills with strong storytelling abilities along with ability to manage multiple projects simultaneously under tight deadlines.
• Creative mindset with an eye for aesthetics, trends, and digital engagement patterns and ability to work independently and collaboratively with cross-functional teams.
• Comfortable with travel for shoots, events, and partner engagements in Mumbai and PAN(India).

Benefits:

• Creative, collaborative environment with like-minded professionals.
• Exposure to industry leaders, celebrities, and subject matter experts through events and collaborations.
• In-office perks such as free beverages and access to a PS5 for breaks.
• Regular team-bonding activities, celebrations, and office outings.
• Opportunities for continuous learning through workshops, trainings, and real-world projects.
• Travel opportunities for shoots, events, and school engagements across India.

Gyansthan Education Services LLP is an equal opportunity employer. We value diversity and encourage applications from all qualified individuals, regardless of gender, background, or orientation.

Website: www.gyansthan.com

Instagram: https://www.instagram.com/teamgyansthan/

LinkedIn: https://www.linkedin.com/company/teamgyansthan

YouTube: https://www.youtube.com/@teamgyansthan

For any further queries write to us at hr@gyansthan.com / kiran.gyansthan@gmail.com