1 - 5 years
0 Lacs
Posted:2 weeks ago|
Platform:
On-site
Full Time
We are seeking an experienced and creative Social Media Executive and Manager to join our team. This role is ideal for a strategic thinker and hands-on executor who thrives in a fast-paced environment and understands how to drive engagement, brand awareness, and ROI through social media platforms.
· Create, curate, and schedule high-quality, engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
· Monitor, analyze, and report on performance metrics to optimize campaigns and improve KPIs (reach, engagement, conversions, etc.).
· Lead and manage paid social media campaigns, including budgeting, targeting, and performance tracking.
· Collaborate with internal teams (design, product, sales, customer service) to ensure brand consistency and support broader marketing initiatives.
· Stay up to date with the latest social media trends, tools, and best practices; proactively apply insights to strategy.
· Manage social media listening, community engagement, and reputation management efforts.
· Mentor junior team members and oversee content calendars, approvals, and post scheduling.
· Deep knowledge of all major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Buffer, etc.).
· Demonstrated experience with social analytics, reporting tools (e.g., Google Analytics, native platform insights), and paid social campaigns.
· Strong copywriting, editing, and storytelling skills.
· Experience with visual content creation and collaboration with creative teams.
· Excellent project management, communication, and organizational skills.
· Ability to analyze data, extract insights, and translate them into actionable strategy.
· Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
· Certifications in social media or digital marketing (e.g., Meta Blueprint, HubSpot, Hootsuite).
Advent Public Relations Private Limited
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