SEO Manager

Company Description

Featured by Everest Group among the top QA companies to watch out for, ImpactQA is a global software testing and quality assurance consulting company that provides services such as Quality Engineering, AI-based Test Automation, Performance Engineering, Security Testing, and a suite of continuous and automated testing services integrated seamlessly into the Software Development Life Cycle. Leveraging more than a decade of experience, we cater to a diverse portfolio of clients across a spectrum of business domains.

Our esteemed client roster includes Coinbase, Starbucks, TEREX, DTDC, Schneider Electric, PowerSchool, Lone Wolf, Majid Al Futtaim, PVR, Yes Bank, Panasonic, Deloitte, Rocket Internet, KFC, Terex, and many more. We offer unique combinations of onshore, offshore, and crowd testing ensuring cost efficiency and support tailored to Agile and Continuous Testing environments. Our headquarters is in New York, and we have delivery centers in the US, UK, and India.

SEO Specialist with WordPress Development Expertise

Position Title: SEO Specialist with WordPress Development Expertise

Location:

Job Type:

Experience Level: 4

We are seeking a high-caliber SEO Specialist with a foundational background in WordPress web development to drive next-generation organic growth initiatives. This role will be instrumental in aligning technical SEO execution with strategic content optimization while ensuring seamless site performance and UX via WordPress CMS enhancements. This is a cross-functional position requiring collaboration with Marketing, Development, and Executive Leadership to drive measurable business outcomes.

Key Responsibilities:

• Architect, implement, and continuously refine SEO strategies to maximize organic search visibility, lead generation, and brand authority.
• Conduct comprehensive SEO audits, including on-page, off-page, and technical aspects; recommend and implement optimization plans.
• Enhance WordPress websites for SEO best practices, including speed optimization, schema markup, mobile responsiveness, and accessibility.
• Execute backlink acquisition strategies aligned with corporate authority-building objectives.
• Manage on-page SEO efforts: metadata, keyword mapping, URL structuring, and content hierarchy optimization.
• Implement and manage SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and others to monitor and improve performance.
• Collaborate with the development team to troubleshoot and optimize WordPress themes, plugins, and custom functionalities impacting SEO.
• Analyze traffic trends and site performance metrics; deliver actionable insights and quarterly business reviews to leadership.
• Stay ahead of evolving SEO algorithms, industry trends, and emerging technologies to maintain competitive advantage.
• Develop SEO-driven content briefs and collaborate with copywriters to ensure content is technically sound and strategically targeted.

Qualifications

• Any Graduate Bachelor’s degree in Marketing, Computer Science, Digital Media, or related field preferred.
• Any Graduated from Tier 1 and Tier 2 institutions such as IIM Indore and IIM Kozhikode.
• Should be Google Certification on adwords, Analytics

Experience:

• 4+ years of proven SEO experience, including successful rankings and performance improvement case studies.
• 2+ years of hands-on WordPress development experience (themes, plugins, troubleshooting, HTML/CSS fundamentals).
• Should have managed a team of on and off page SEO Specialist.

Key Skills

• Excellent problem-solving and analytical skills.
• Excellent Verbal and written Communication
• Deep know how of Content publishing calendar and Keyword research
• Should have in-depth knowledge of Long and Short tail keyword
• Strong technical SEO expertise including crawl management, canonicalization, and site architecture.
• Ability to diagnose and resolve site speed and performance issues within WordPress ecosystems.
• Proficiency in web analytics platforms (Google Analytics 4, Tag Manager) and SEO reporting tools.
• Working knowledge of Core Web Vitals, structured data, and mobile-first indexing.

Preferred Qualifications:

• Experience in large scale marketing agencies
• Experience with Elementor, Divi, or other leading WordPress builders.
• Exposure to broader digital marketing practices (PPC, Social Media, Content Marketing) is a plus.
• Basic JavaScript knowledge for SEO-related enhancements.

If you have the requisite skills and experience, we encourage you to apply and join us on this rewarding journey.