SEO Manager

Key Responsibilities1. SEO Strategy & Planning

• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct regular competitor analysis and keyword research.
• Plan monthly SEO targets, traffic goals, and ranking improvements.

2. On-Page Optimization

• Optimize website content, landing pages, meta tags, titles, and internal linking.
• Improve user experience (UX) and overall website performance.
• Ensure proper keyword placement, URL structure, and schema markup.

3. Off-Page Optimization

• Build high-quality backlinks through outreach, guest posts, and digital PR activities.
• Manage link-building campaigns and partnerships.
• Monitor domain authority, referral traffic, and backlink profile health.

4. Technical SEO

• Conduct regular site audits to identify crawlability, indexing, and performance issues.
• Work with developers to ensure correct implementation of SEO recommendations.
• Optimize website speed, mobile usability, and core web vitals.

5. Content Strategy

• Plan SEO-friendly content calendars with the content team.
• Guide writers on keyword integration, structure, and tone.
• Analyze content performance and continuously refine strategy.

6. Analytics & Reporting

• Monitor traffic, keyword rankings, conversions, and SEO KPIs.
• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Prepare weekly/monthly SEO performance reports with insights and action plans.

7. Cross-Team Collaboration

• Coordinate with marketing, design, development, and content teams.
• Support paid marketing (SEM) for better ROI alignment.
• Lead brainstorming sessions on digital growth opportunities.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, IT, Communications, or related field.
• 3–6 years of proven experience in SEO management.
• Expertise in keyword research, link building, and technical SEO.
• Strong knowledge of Google algorithms and search engine trends.
• Proficiency with SEO tools (GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog).
• Analytical mindset with strong data interpretation ability.
• Excellent communication and project management skills.

Preferred Skills

• Experience with WordPress, Shopify, or other CMS platforms.
• Basic knowledge of HTML, CSS, and JavaScript (plus point).
• Understanding of content marketing, SEM, and social media strategies.
• Ability to lead a small SEO/Content team.

Key Attributes

• Result-driven and growth-oriented.
• Strong attention to detail.
• Ability to work under deadlines.
• Creative problem-solving mindset.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹32,000.00 per month

Work Location: In person