Adlift

Essential Duties and Responsibilities : Develop and execute successful SEO strategies to increase organic traffic and improve search engine rankings. Take ownership of assigned accounts and ensure deliverables are met within specified timelines. Conduct comprehensive keyword research to guide content creation and optimization efforts. Identify and address technical SEO issues on websites and recommend appropriate solutions. Optimize website content, including landing pages, meta tags, and site structure, for improved search visibility and user experience. Collect and analyze data using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics to track and report on traffic, rankings, and other SEO metrics. Stay updated on industry trends, algorithm updates, and best practices in SEO and integrated marketing. Collaborate closely with cross-functional teams, including content, design, and development, to implement SEO recommendations and drive results. Communicate effectively with internal stakeholders and clients to provide regular updates, insights, and recommendations. Education and/or Work Experience Requirements : Bachelor s degree in marketing, communications, or a related field. 4+ years of experience in SEO with a strong understanding of standard and current SEO practices. Experience in conducting keyword research and optimizing website content. Familiarity with SEO reporting and analysis. Have proficiency in using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics. Strong analytical skills and attention to detail. Excellent communication and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in Microsoft Excel for data analysis and reporting. Joining : Immediate to 1 Month

Essential Duties and Responsibilities: Accounts Receivable & Invoicing: Generate and process invoices accurately and timely. Follow up on outstanding payments and ensure timely collections. Reconcile customer accounts and handle disputes. Maintain aging reports and send reminders for overdue payments. Accounts Payable: Process vendor invoices and ensure timely payments. Reconcile supplier statements and resolve discrepancies. Maintain records of all transactions and update accounting systems. Taxation & Compliance: GST computation, filing, and reconciliation with GSTR-2A/2B. Deduction and timely deposit of TDS as per statutory norms. 26AS reconciliation for tax credits and vendor verification. Excel Reporting & Financial Analysis: Analyse data for decision-making. Maintain expense reports. Education and/or Work Experience Requirements: Strong knowledge of Accounts Receivable, Accounts Payable, and Taxation (GST, TDS, 26AS). Proficiency in MS Excel (Pivot Tables, VLOOKUP, HLOOKUP, Conditional Formatting, etc.). Experience with accounting software (Tally). Understanding of financial statements and general accounting principles. Good communication and analytical skills. Experience in GST filing, TDS returns, and compliance. Strong background in reconciliation. Minimum 5 years in Finance & Accounting.

Essential Duties and Responsibilities : Develop and execute successful SEO strategies to increase organic traffic and improve search engine rankings. Take ownership of assigned accounts and ensure deliverables are met within specified timelines. Conduct comprehensive keyword research to guide content creation and optimization efforts. Identify and address technical SEO issues on websites and recommend appropriate solutions. Optimize website content, including landing pages, meta tags, and site structure, for improved search visibility and user experience. Collect and analyze data using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics to track and report on traffic, rankings, and other SEO metrics. Stay updated on industry trends, algorithm updates, and best practices in SEO and integrated marketing. Collaborate closely with cross-functional teams, including content, design, and development, to implement SEO recommendations and drive results. Communicate effectively with internal stakeholders and clients to provide regular updates, insights, and recommendations. Education and/or Work Experience Requirements : Bachelor s degree in marketing, communications, or a related field. 4+ years of experience in SEO with a strong understanding of standard and current SEO practices. Experience in conducting keyword research and optimizing website content. Familiarity with SEO reporting and analysis. Have proficiency in using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics. Strong analytical skills and attention to detail. Excellent communication and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in Microsoft Excel for data analysis and reporting.

Essential Duties and Responsibilities: Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing. Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients. Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO Keyword research strategies (terms, head/tail, user intent, etc) Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc) Link building strategies and execution; including viral and buzz-oriented efforts Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics. Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code. Education and/or Work Experience Requirements: Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers Excellent computer proficiency (MS Office - Word, Excel and Outlook) Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices. Experience: 5 to 7 years

About the Role: We re looking for a sharp, action-oriented Manager - Brand Communications & Manager to partner with our Head of Marketing in driving campaigns, content, and performance marketing initiatives that fuel our brand and business growth. This role is ideal for someone who loves to translate strategy into execution and isn t afraid to roll up their sleeves to get the job done. Key Responsibilities: Assist the Head of Marketing in executing multi-channel campaigns across paid, owned, and earned media. Manage day-to-day marketing operations from briefing internal teams to coordinating with agencies and partners. Drive lead generation and nurture campaigns for key sectors including BFSI, Retail, Healthcare, and more. Oversee content production (blogs, email campaigns, social posts, etc.) ensuring alignment with brand voice and objectives. Collaborate with sales, product, and leadership teams to ensure marketing supports business priorities. Monitor campaign performance and generate reports with actionable insights. Keep a pulse on industry trends, competitor moves, and audience behavior to inform strategy. What You Bring: 3+ years of experience in B2B or agency-side marketing. Strong understanding of digital marketing channels, especially SEO, Paid Media, Email Marketing, and LinkedIn Marketing. Excellent project management and communication skills. Ability to balance strategy and execution. Experience working with cross-functional teams. Why Join Us? You ll work directly with leadership, gain visibility across the business, and have the opportunity to leave your mark on campaigns seen by industry leaders. If you thrive in fast-paced environments and are looking to take ownership of marketing execution at scale, we d love to hear from you.

Job Summary: We are seeking a detail-oriented and technically skilled QA Engineer to ensure the quality and reliability of our software products. The ideal candidate will develop and execute exploratory and automated tests, analyze test results, and collaborate closely with the development team to ensure bug-free deployments. Responsibilities: Develop, execute, and maintain manual and automated test cases to ensure software quality. Identify, document, and track software defects clearly and concisely. Collaborate closely with developers, product managers, and stakeholders to understand project requirements and develop thorough testing strategies. Participate in the full software development lifecycle, from requirement analysis to production release. Perform regression testing and ensure comprehensive test coverage. Create detailed and accurate test plans, cases, and documentation. Utilize test automation frameworks and tools to enhance testing efficiency. Conduct performance, usability, and compatibility testing. Analyze results, provide clear reports, and proactively suggest improvements. Keep abreast of emerging technologies and practices in QA and software testing. Requirements: Bachelor s degree in Computer Science, Information Technology, or a related field. Minimum 3 years experience in software testing and quality assurance. Strong knowledge of QA methodologies, tools, and processes. Experience with automated testing tools such as Selenium, Cypress, or JUnit. Familiarity with software development frameworks and methodologies like Agile/Scrum. Proficiency in bug tracking and test management tools (e.g., JIRA, TestRail). Excellent analytical, problem-solving, and communication skills. Ability to clearly document and articulate defects and their implications. Strong attention to detail, with a methodical and disciplined approach to testing. Preferred Tools: Experience with performance testing tools like JMeter or LoadRunner. Exposure to Continuous Integration/Continuous Deployment (CI/CD) practices. Basic understanding of programming languages like Python, or JavaScript.

Essential Duties and Responsibilities : Develop and execute successful SEO strategies to increase organic traffic and improve search engine rankings. Take ownership of assigned accounts and ensure deliverables are met within specified timelines. Conduct comprehensive keyword research to guide content creation and optimization efforts. Identify and address technical SEO issues on websites and recommend appropriate solutions. Optimize website content, including landing pages, meta tags, and site structure, for improved search visibility and user experience. Collect and analyze data using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics to track and report on traffic, rankings, and other SEO metrics. Stay updated on industry trends, algorithm updates, and best practices in SEO and integrated marketing. Collaborate closely with cross-functional teams, including content, design, and development, to implement SEO recommendations and drive results. Communicate effectively with internal stakeholders and clients to provide regular updates, insights, and recommendations. Education and/or Work Experience Requirements : Bachelor s degree in marketing, communications, or a related field. 4+ years of experience in SEO with a strong understanding of standard and current SEO practices. Experience in conducting keyword research and optimizing website content. Familiarity with SEO reporting and analysis. Have proficiency in using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics. Strong analytical skills and attention to detail. Excellent communication and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in Microsoft Excel for data analysis and reporting. Joining : Immediate to 1 Month

Job Title: Client Servicing Manager - SEO Accounts Location: Gurgaon (Work from Office) Work Mode: Full-time | 5 Days Working Experience Required: 4-6 Years Joining: Immediate joiner preferred About Us: AdLift Marketing Pvt. Ltd. is a leading digital marketing agency delivering impactful results across SEO, Paid Media, and Content Marketing. With a dynamic team and a passion for performance, we work with top-tier clients to scale their digital presence. Role Overview: We are seeking a dynamic Client Services Manager to manage and nurture client relationships for our SEO vertical. The ideal candidate will act as a bridge between the client and our internal SEO team, ensuring timely execution, performance tracking, and client satisfaction. Key Responsibilities: Act as the primary point of contact for SEO clients, ensuring clear communication and relationship management Understand client business goals and collaborate with internal SEO teams to align strategies accordingly Prepare, present, and explain SEO reports, campaign performance, and insights to clients Manage timelines, deliverables, and performance expectations for assigned accounts Proactively identify account growth opportunities and upsell additional services Handle escalations, client concerns, and troubleshoot challenges with a solution-oriented mindset Ensure timely renewals and high retention rates through proactive client engagement Key Requirements: 4-6 years of experience in client servicing, preferably in digital marketing agencies Strong understanding of SEO and digital marketing fundamentals Excellent communication, presentation, and client-handling skills Ability to manage multiple client accounts and coordinate with cross-functional teams Strong analytical skills with a data-driven approach to problem-solving A proactive attitude with the ability to work in a fast-paced environment Immediate joiners will be preferred

Essential Duties and Responsibilities: Research ideas and facts pertinent to the type of content/topic assigned Develop ideas derived from online/offline research and organize the same on paper or computer applications Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference Write fresh content based on research and brainstorming by following instructions provided for each type of document Develop engaging content for articles, blogs, stories and social media to entice and engage audience Proofread content for errors or additions and ensure that content is written per instructions Ensure that web page content is edited properly to increase on-screen readability Think up titles for each piece of content keeping appropriateness in check Copy, edit and proofread content created by other content writers to provide detailed feedback Ensure that content contains sufficient keywords for search engine optimization Education and/or Work Experience Requirements: Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers Excellent computer proficiency (MS Office - Word, Excel and Outlook) Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices High school diploma or GED required

Essential Duties and Responsibilities: Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing. Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients. Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO Keyword research strategies (terms, head/tail, user intent, etc) Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc) Link building strategies and execution; including viral and buzz-oriented efforts Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics. Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code. Education and/or Work Experience Requirements: Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers Excellent computer proficiency (MS Office Word, Excel and Outlook) Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices. Experience: 5 to 7 years

Essential Duties and Responsibilities: Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns] Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis. Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics. Prepare and Analyse Keywords & Ad copy performance analysis report. New keywords research and analysis. Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals. Keep pace with search engine and PPC industry trends and developments. Create Proposals for Client. Deliver comprehensive campaign analytics including, but not always limited to, paid search insight. Should be able to Identify and execute optimization recommendations to increase campaign ROI. Ensure optimal campaign performance. Develop new and eliminate under-performing PPC ad copy & Keywords. Analyze clicks and conversion data, ad expenses and ROI. In-depth keyword and audience research. Get effective landing pages implemented and advice on possible improvements. Creating multiple adverts and do split testing of campaigns across multiple advert groups. Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Maintain day-to-day client contact for SEM Campaign execution Responsible for understanding client goals and agency deliverables. Responsible for contributing ideas to grow the client s business. Pro-actively providing the clients marketing plans with the greatest amount of value-added communications. Provides clients with budget updates. Help prepare and research needed materials for client presentations and engagements. Education and/or Work Experience Requirements: Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers Excellent computer proficiency (MS Office Word, Excel and Outlook) Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.

Role Overview: We are looking for a motivated and detail-oriented Paid Media Intern to join our Digital Marketing team. The intern will assist in planning, executing, and optimizing paid campaigns across Google, Facebook, LinkedIn, and other digital platforms. This role is ideal for someone eager to learn performance marketing and build a career in digital advertising. Key Responsibilities: Assist in creating, managing, and optimizing paid campaigns on Google Ads, Meta Ads, LinkedIn, and other channels. Conduct keyword research, ad copywriting, and competitor analysis. Monitor campaign performance and prepare performance reports. Support the team in tracking budgets, ROI, and campaign KPIs. Stay updated with the latest paid media trends, tools, and best practices. Collaborate with the design and content teams to develop engaging creatives for campaigns. Required Skills & Qualifications: Completed Bachelor s degree in Marketing, Business, Communications, or related field. Strong interest in digital marketing and paid media advertising. Basic understanding of Google Ads, Facebook Ads, and other ad platforms (preferred but not mandatory). Analytical mindset with good knowledge of MS Excel/Google Sheets. Excellent communication and organizational skills. Ability to work in a fast-paced, team-oriented environment.