Manager - Paid Media

Adlift

5 - 10 years

13 - 15 Lacs

gurugram

Posted:2 days ago| Platform:

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Skills Required

analytical skills media marketing management client acquisition research digital marketing advertising monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

As the Senior Paid Media Manager, you will be responsible for developing, implementing, and managing paid media campaigns across various platforms, including search, social, and display. You will work closely with the marketing team to drive campaign success and achieve client goals.

Responsibilities:

Develop and execute paid media strategies to drive client acquisition and engagement.
Manage and optimize paid media campaigns across search, social, and display platforms
Conduct keyword research and analysis to identify new opportunities
Monitor campaign performance and provide regular reporting to clients and internal stakeholders.
Stay up to date with the latest trends and best practices in paid media marketing
Collaborate with the creative team to develop compelling ad copy and visuals
Manage relationships with media partners and vendors
Provide guidance and mentorship to junior team members

Qualifications:

Bachelors degree in Marketing, Advertising, or a related field
5 years of experience in executing paid media campaigns across search, social, and display platforms
In-depth knowledge of paid media tools and platforms, such as Google Ads, Facebook Ads Manager, and Display & Video 360
Strong analytical skills and the ability to interpret data to make informed decisions
Excellent communication and presentation skills
Proven track record of managing successful paid media campaigns
Experience managing budgets and optimizing campaign performance
Ability to work in a fast-paced environment and manage multiple projects simultaneously

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