SEO Lead

Job Description

Position: SEO LeadLocation : Ahmedabad Job Responsibilities Digital Strategy Development:Develop and execute comprehensive digital marketing strategies aligned with business objectives.Identify and target key audiences to maximize brand exposure. Content Marketing:Create and oversee content marketing plans, including blog posts, social media content, videos, and email campaigns.Ensure content is engaging, relevant, and optimized for SEO. Search Engine Optimization (SEO):Manage and improve all company website SEO performance.Monitor keyword rankings and implement on-page and off-page SEO techniques. Paid Advertising:Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.).Monitor ad spend and ROI, making adjustments as needed. Social Media Management:Develop and maintain a strong presence on social media platforms.Engage with the audience, respond to comments, and manage online communities. Email Marketing:Create and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.Develop cold email outreach strategies to generate leads, expand the customer base, and initiate meaningful business relationships.Monitor email performance, including open rates, click-through rates, and conversion rates. Analytics and Reporting:Utilize analytics tools to track and report on the performance of digital marketing efforts.Provide insights and recommendations based on data analysis. Key Result Areas (KRAs):Online Visibility: Increase the company's online visibility and brand awareness.Lead Generation: Generate high-quality leads through digital marketing channels.Website Traffic: Drive organic and paid website traffic, improving visitor engagement.Conversion Rate Optimization: Improve conversion rates across digital channels.Content Quality: Ensure high-quality and relevant content across digital platforms.Budget Management: Manage the digital marketing budget effectively, optimizing ROI. Key Performance Indicators (KPIs):Website Traffic: Monthly unique visitors, page views, and bounce rate.Lead Generation: Number of leads generated through digital channels.Conversion Rate: Conversion rate from website visitors to leads or customers.ROI: Return on investment for digital marketing campaigns.Social Media Engagement: Likes, shares, comments, and follower growth on social media platforms.SEO Performance: Keyword rankings, organic traffic growth, and backlink profile.Content Performance: Content engagement metrics (click-through rates, time on page, etc.).Advertising Metrics: Click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). Job RequirementsProven experience as SEO Manager, SEM Manager or similar roleKnowledge of standard and current SEO practicesKnowledge of HTML/CSSExperience with SMM / PPC & Paid advertisingFamiliarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends) Desirable SkillsExcellent communication skillsStrong organizational and leadership skillsAnalytical mindset with numerical aptitudeProactive & Positive AttitudeTime ManagementMultitaskingConvincing and presentation skills Behavioral CharacteristicsInspire, high energy, passionate, motivate others, and engage their commitment Collaborative Approach for Team Building Cooperative, collaborative decision-making Extroverted, warm, enthusiastic, empathetic Go-getter & sense of business acquisition Leadership is based on the ability to motivate others For more information about the company, visit https://www.peerbits.com/