SEO Lead

Company: EIBS (Elysian Intelligence Business Solutions)
Location: Madurai
Experience: 4–7 Years
Employment Type: Full-time

Position Overview

EIBS is looking for an experienced and strategic SEO Lead to lead our search engine optimization initiatives. The ideal candidate must have strong expertise in SEO strategy, technical SEO, keyword research, on-page & off-page optimization, analytics, and performance-driven content planning. You will play a key role in enhancing organic reach, improving keyword rankings, and driving traffic across all digital platforms.

Key ResponsibilitiesSEO Strategy & Planning

• Develop and implement a comprehensive SEO strategy aligned with company goals.
• Conduct competitor analysis, market audits, and identify growth opportunities.
• Plan long-term and short-term SEO roadmaps.

On-Page Optimization

• Optimize website architecture, content, landing pages, and meta elements.
• Improve user experience (UX) and page performance for better rankings.
• Conduct periodic content audits and implement SEO best practices.

Off-Page Optimization

• Plan and execute link-building campaigns (guest posts, outreach, PR links).
• Strengthen domain authority through ethical SEO techniques.
• Build relationships with high-quality publishers and bloggers.

Technical SEO

• Perform technical audits and resolve issues related to:
• Crawlability
• Indexing
• Site speed
• Core Web Vitals
• XML sitemaps
• Schema markup
• Collaborate with developers to ensure SEO integration in new builds and updates.

Content Strategy

• Work closely with content writers to plan keyword-focused content.
• Create content briefs and ensure SEO-friendly blogs, web pages, and creatives.
• Ensure brand consistency and optimize old content for ranking improvements.

Analytics & Reporting

• Track and monitor website performance using:
• Google Analytics
• Google Search Console
• SEMrush / Ahrefs / Moz
• Prepare weekly and monthly reports on traffic, keyword rankings, backlinks, and conversions.
• Provide insights and recommendations for continuous improvement.

Team Leadership

• Guide and mentor junior SEO analysts and content teammates.
• Collaborate with design, development, and marketing teams.
• Manage workflow and ensure timely execution of SEO projects.

Required Skills

• Strong knowledge of on-page, off-page, and technical SEO.
• Expertise in SEO tools:
• Google Analytics, Search Console
• SEMrush, Ahrefs, Moz, Screaming Frog
• Strong understanding of ranking algorithms and search engine trends.
• Experience in handling multiple projects and large websites.
• Excellent analytical, communication, and reporting skills.
• Basic understanding of HTML, CSS, WordPress, and CMS platforms.

Educational Qualification

• Bachelor’s/Master’s degree in Marketing, IT, Business, or related field.

Key Competencies

• Strategic thinking and data-driven decision-making.
• Team handling and leadership capabilities.
• Strong problem-solving abilities.
• Ability to work under deadlines and deliver measurable results.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person