SEO Lead

Role & responsibilities

• Develop and execute a comprehensive SEO strategy across all categories (CBSE, ISC, UPSC,

CUET, Olympiad, etc.).

• Conduct technical audits (crawl, indexation, site health, page speed) and coordinate fixes

with developers.

• Optimize on-page elements titles, descriptions, schema, and internal linking for product

and blog pages.

• Build high-quality backlinks and manage off-page SEO campaigns.
• Track KPIs like organic traffic, keyword rankings, DA, and organic revenue.
• Collaborate with content and marketing teams for keyword-driven blogs and landing

pages.

• Mentor and manage SEO Executives to ensure timely task execution.

Preferred candidate profile

• 8+ years of hands-on SEO experience (eCommerce preferred).
• Strong command over Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog.

• Knowledge of Shopify SEO best practices.
• Proficiency in keyword clustering, schema markup, and content optimization.
• Analytical mindset with ability to link SEO performance with business results.
• Strong communication and leadership skills.