Senior Marketing Manager

About Nxtwave: NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm . The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India’s unicorns. NxtWave is one of India’s fastest-growing Ed-Tech startups , revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs. As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, and Startup India, NxtWave has earned a reputation for excellence. The startup has received accolades such as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house. NxtWave has also been honored with the "Startup Spotlight Award 2023" by T-Hub on its 8th Foundation Day. Recently, NxtWave’s founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 for their exceptional contribution to transforming the tech education landscape in India. The edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one’s mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes. Presently, NxtWave has paid subscribers from 647+ districts across India. In just 2.5 years, CCBP 4.0 learners have been hired by 2000+ companies , including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more. Know more about NxtWave: https://www.ccbp.in Our LinkedIn page: Link Next wave of opportunities with 2000+ companies - Link 33M funding news - Link Youtube Channel - Link Impact Stores on LinkedIn - Link Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle About the Role At NxtWave, we’re revolutionizing how India’s youth build careers. As a Senior Marketing Manager, you'll drive the end-to-end marketing strategy focused on fresher acquisition across India’s vernacular markets. This role spans paid performance marketing, influencer activation, SEO, content strategy, and on-ground field drives—bringing together creativity, analytics, and speed. Key Responsibilities 1 . Performance & Paid Marketing - Plan and execute hyperlocal paid campaigns (Meta, Google, YouTube) across regional languages - Own budget by region + language, optimizing for CPL, TI show-up rates, and final conversions - Run sprint-based campaigns to meet urgent hiring needs (e.g., '30 Kannada reps by June 20') 2 . Brand Leadership & Content Strategy - Lead the development and execution of region-specific content strategies — offer stories, testimonials, WhatsApp creatives, social narratives - Ensure emotionally resonant messaging in each language, not just literal translations - Own and scale NxtWave’s brand positioning in vernacular markets, taking it to the next level through trust-building, creator storytelling, and consistent content narratives - Collaborate cross-functionally to ensure brand consistency across all channels (paid, influencer, campus) 3 . SEO + Organic Funnels - Lead SEO for vernacular job-related searches (e.g., '15K job in Telugu') - Build and optimize landing pages and content clusters focused on regional aspirants 4. Influencer & Community Marketing - Identify and manage regional micro-influencers (YouTube, Instagram, Telegram admins) - Run referral-driven and meme-based campaigns targeting job-seeking youth 5. Campus & Field Activation - Lead offline drives via colleges, job fairs, ITIs, and walk-in events in regional belts - Manage event-to-funnel conversions (e.g., 100 walk-ins -> 60 TI -> 30 R1) 6. Agency & Vendor Coordination - Collaborate with regional sourcing agencies and consultants - Set up and monitor performance-based contracts with clear SLAs 7 . Funnel Analytics & Ops - Track funnel health across region x language x channel - Run daily optimizations and drop-off recovery campaigns Requirements - 5+ years of experience in digital marketing, performance campaigns, or regional growth marketing - Hands-on experience in vernacular campaigns across platforms - Demonstrated brand-building capability in regional or multi-language markets - Strong understanding of funnel metrics and marketing automation tools - Experience managing influencer/content vendors and agency relationships - Excellent data skills and a deep understanding of regional customer behavior - Ability to think long-term and scale high-performing campaigns across new geographies and languages Preferred: background in hiring, education, or career-focused products Location Hyderabad, Telangana Show more Show less