Senior Marketing Manager

Job Summary

We are looking for a highly experienced, creative, and results-driven Senior Marketing Manager to lead and execute our marketing strategies across both digital and offline channels. The ideal candidate must have strong communication skills and proven marketing experience, with the ability to craft compelling campaigns that resonate with diverse customer segments.

You will be responsible for driving brand awareness, customer acquisition, and revenue growth for our premium milk, grocery, and homemade product categories. This role requires strategic planning, team leadership, hands-on execution, and a strong ability to analyze performance and adapt quickly.

Key Responsibilities

Strategy & Planning

• Develop and execute short-term and long-term marketing plans aligned with business goals
• Identify customer segments (milk, grocery, premium buyers) and tailor messaging accordingly
• Monitor competitors, industry trends, and customer preferences to guide campaigns

Campaign Development & Execution

• Plan and manage digital marketing campaigns on Instagram, Facebook, and WhatsApp
• Launch seasonal, festival, and product-specific promotions
• Ensure consistent brand messaging across all touchpoints

Customer Growth & Retention

• Increase customer base through referral programs, influencer tie-ups, and local promotions
• Convert milk-only customers to grocery buyers using targeted offers and content
• Build loyalty programs and engage with high-value/premium customers

Team Management

• Lead and mentor the marketing team (executives and interns)
• Assign tasks, track weekly goals, and ensure team performance
• Collaborate with other departments like Sales, Tech, and Customer Service

Analytics & Reporting

• Monitor campaign performance using tools like Meta Ads Manager and Google Analytics
• Track KPIs such as leads, conversion rates, CAC (Customer Acquisition Cost), and ROI
• Present insights and improvement plans to senior leadership

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field
• Minimum 4+ years of marketing experience, preferably in FMCG, D2C, or retail sectors
• Strong communication skills in both Tamil and English
• Proficiency in social media marketing, digital ads, and content planning
• Experience with Canva, Meta Ads Manager, Google Ads, and WhatsApp marketing tools
• Ability to manage teams, vendors, and timelines in a fast-paced startup environment
• Analytical mindset with experience in measuring campaign success and customer behavior
• Deep understanding of local markets (Erode and nearby areas preferred)

Job Types: Full-time, Permanent

Pay: ₹19,967.45 - ₹49,656.83 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person