Senior Marketing Manager

Role Overview

• We are seeking a highly experienced, result-driven

  All-Round Marketing Professional

  with proven expertise in the

  Study Abroad/ Edtech

  sector. The ideal candidate will lead the marketing team across

  digital and offline channels

  , drive brand visibility, and deliver measurable impact on

  lead generation, engagement, and enrollments

  .
• This is a strategic and hands-on role suited for someone who can think creatively, execute efficiently, and manage multiple marketing functions with precision.

Key Responsibilities

1. Strategic Marketing & Planning

Develop and execute integrated marketing plans aligned with business goals for the Study Abroad vertical.

Manage yearly and quarterly marketing budgets, ensuring maximum ROI.

Identify growth opportunities across target markets (UK, USA, Canada, Europe, etc.).

Monitor competitor activity and conduct ongoing market research.

1. Digital Marketing Leadership

Oversee performance marketing campaigns (Google, Meta, LinkedIn, YouTube) focused on quality lead generation.

Guide SEO, website optimization, and marketing automation to enhance digital presence and conversions.

Supervise social media, content, and creative strategy to ensure brand consistency.

Analyze campaign performance and optimize based on data-driven insights.

1. Offline Marketing & Branding

Plan and execute education fairs, student engagement events, and university partner activities.

Oversee branding for study centers, partner institutions, and B2B collaborations.

Drive PR, media relations, and sponsorship opportunities to strengthen brand recall.

1. Team Leadership & Coordination

Lead and mentor a cross-functional marketing team (digital, creative, content, events).

Collaborate with Inside Sales, Operations, and University Partnership teams for cohesive marketing efforts.

Ensure timely delivery of marketing materials and alignment with organizational goals.

1. Reporting & Performance Management

Track marketing KPIs including lead generation, CPL, engagement metrics, and enrollment contribution.

Present monthly dashboards and marketing performance reports to management.

Ensure adherence to timelines, budgets, and brand guidelines.

Key Skills & Attributes

• Strong understanding of the

  study abroad industry

  , student lifecycle, and destination-wise marketing nuances.
• Expertise in

  digital marketing, campaign analytics, and CRM systems

  .
• Excellent leadership, communication, and stakeholder management skills.
• Ability to translate business objectives into actionable marketing strategies.
• Creative thinker with strong project management and multitasking abilities.

Qualifications

• Bachelors/Masters degree in Marketing, Business, or related field.
• Minimum

  10 years of experience

  , with at least

  5 years in education or study abroad marketing

  . Marketing agency experience will be a plus.
• Proven record of managing

  teams and marketing budgets

  effectively.