Senior Marketing Manager

Position: Senior Marketing Manager

Salary: 20-25k

Location: Sector 63, Noida, Uttar Pradesh (On-Office Role Only)

Experience: Minimum 2+ Years in Full-Time Marketing

Employment Type: Full-Time

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About WellnessZ

WellnessZ (Mohi Lifestile Solutions Pvt. Ltd.) is a rapidly growing health-tech ecosystem empowering thousands of wellness coaches, fitness trainers, and nutrition experts across India.

We operate multiple verticals:

• WellnessZ: Technology and business tools for wellness coaches.

• WellnessZ Experts: B2B wellness solutions for professionals and organizations.

• Zeefit: India’s first community-driven fitness movement.

Our mission is simple — to make wellness a lifestyle, not a one-time event.

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Role Overview

The Senior Marketing Manager will be responsible for developing and executing strategic marketing initiatives across all WellnessZ brands — WellnessZ, WellnessZ Experts, and Zeefit.

The ideal candidate should have a balance of strategic thinking, creative execution, and analytical insight, with the ability to collaborate effectively with cross-functional teams, including content, tech, and sales.

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Key Responsibilities

• Develop and execute integrated marketing strategies across performance and organic channels.

• Plan and manage brand awareness, lead generation, and customer retention campaigns.

• Oversee the content calendar and work closely with the content creation and design teams to ensure consistent brand messaging.

• Conduct detailed market and competitor research to identify new opportunities and enhance campaign strategies.

• Collaborate with the tech and sales teams for product updates, feature launches, and customer persona alignment.

• Monitor campaign performance and generate actionable insights through data-driven reporting.

• Maintain consistency in messaging, tone, and brand presence across all marketing channels.

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Requirements

• Minimum 2+ years of full-time marketing experience, preferably in a startup or growth-stage environment.

• Strong understanding of digital marketing, performance advertising, and content strategy.

• Working knowledge of Meta Ads, Google Ads, SEO, Google Analytics, CRM, and automation tools.

• Excellent communication, analytical, and project management skills.

• Creative mindset with the ability to translate strategy into actionable campaigns.

• Proven ability to collaborate across multiple departments to achieve organizational goals.

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Preferred Qualifications

• Experience in the health, fitness, or wellness industry.

• Prior involvement in B2B2C or community-driven marketing projects.

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Why Join WellnessZ

• Opportunity to lead marketing initiatives across three fast-growing brands.

• Exposure to large-scale campaigns in the wellness and fitness industry.

• Collaborative and growth-focused work environment.

• Competitive compensation with performance-linked incentives.