Senior Marketing Manager

Loca&on: Noida,

💼 Experience: 4–6 Years

About Us

Testbook is one of India’s leading edtech platforms, helping students prepare for government and competitive exams through online courses, mock tests, and expert guidance. With a mission to make learning accessible and effective, Testbook empowers millions of aspirants to achieve their career goals.

💡 What You’ll Do

● Build and execute content strategies that convert — landing pages, emails, sales decks, ads, etc.

● Create compelling brand messaging that speaks to our core audience: educators and training ins&tutes

● Run CRM and automa&on campaigns using Email and WhatsApp marke8ng tools

● Use tools like Google Analy8cs, WordPress, Google Trends, SEMrush, Canva to monitor performance and op&mize content

● Collaborate across teams — product, performance, and design — to ensure message consistency and ROI

✅ What We’re Looking For

● 4–6 years of experience in B2B content/marke&ng, preferably in SaaS or edtech

● Strong copywri8ng and storytelling skills focused on performance and conversion

● Hands-on experience with campaign execu&on and lead-gen funnels

● Basic knowledge of digital marke8ng channels (SEO, paid ads, email flows)

● A results-first mindset — you're comfortable tracking metrics and itera&ng to hit growth goals

Why Join Us?

● Be part of a fast-scaling B2B product impac&ng the future of educa&on

● Autonomy, ownership, and a high-performance culture that rewards outcomes