Senior Marketing Manager (B2B)

Senior Marketing Manager (B2B)

Mandatory Skills: Full-Funnel Marketing (ABM, Inbound, Demand Generation), GTM Strategy & Execution, Content Marketing, and Social Media.

Bonus Skill: Paid Ads.

Location: Hyderabad, India

About Us:

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are looking for a B2B Account Manager - Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you!

About You:

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Responsibilities:

Marketing Strategy & Revenue Growth

• Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
• Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
• Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.
• Innovate and implement AI-powered marketing solutions to improve efficiency and results.

Sales Enablement & AI-Driven Marketing

• Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).
• Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.
• Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
• Analyze intent data and behavioral insights to improve targeting and engagement.

Performance Marketing, SEO & Programmatic Advertising

• Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.
• Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.
• Drive conversion rate optimization (CRO) efforts to improve landing page performance.

Data-Driven Insights & Reporting

• Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.
• Continuously monitor and optimize marketing campaigns based on data-driven insights.
• Provide strong case studies demonstrating measurable revenue impact from past marketing programs.

Team Leadership & Project Management

• Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.
• Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.
• Utilize project management tools (Asana, Trello, Monday.com) to track progress and deadlines.

Market Intelligence & Continuous Learning

• Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.
• Monitor competitor activities and recommend innovative solutions for market differentiation.
• Continuously experiment and improve strategies for faster, more effective marketing execution.

Requirements

✅ Experience: 5+ years in B2B marketing and sales enablement with a track record of managing multi-channel programs.
✅ Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).
✅ AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency.
✅ Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).
✅ Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.
✅ Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills.
✅ Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).
✅ Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends.

Why Join Us?

• Work with top-tier B2B brands and cutting-edge marketing technologies.
• Lead innovative, data-driven marketing programs that drive real revenue impact.
• Opportunity to grow, experiment, and continuously improve your marketing skill set.
• Competitive salary with performance-based incentives.
• Be part of a collaborative and forward-thinking marketing team redefining B2B success!

Job Type: Full-time

Pay: ₹8.00 - ₹12.00 per year

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your Expected CTC?
• Do you have experience in handling multiple clients and work in a cross-collaboration environment?
• Do you have experience working with IT & SaaS based clients?
• How many years of work experience do you have with Go-to-Market Strategy?

Education:

• Bachelor's (Required)

Experience:

• B2B Marketing: 5 years (Required)
• Inbound Marketing: 5 years (Required)
• Demand Generation: 5 years (Required)
• Account-Based-Marketing: 5 years (Required)
• Paid ads: 1 year (Required)
• HubSpot: 1 year (Required)

Language:

• English (Required)

Location:

• Hyderabad, Telangana (Required)

Work Location: In person