Senior Marketing Manager (B2B)

Senior Marketing Manager (

📍 Location: Hyderabad, India

About Us

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are seeking a B2B Account Manager - Sales & Marketing with a strong background in demand generation, account-based marketing (ABM), and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we would like to hear from you.

About You

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Responsibilities

🔍 Marketing Strategy & Revenue Growth

• Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
• Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
• Identify upsell and cross-sell opportunities to maximise revenue from existing accounts.
• Innovate and implement AI-powered marketing solutions to improve efficiency and results.

📊 Sales Enablement & AI-Driven Marketing

• Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).
• Implement AI-driven predictive analytics, automation, and personalisation to enhance marketing effectiveness.
• Manage and optimise marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
• Analyse intent data and behavioural insights to improve targeting and engagement.

📈 Performance Marketing, SEO & Programmatic Advertising

• Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.
• Oversee SEO strategy, including technical SEO, content optimisation, and link-building initiatives.
• Drive conversion rate optimisation (CRO) efforts to improve landing page performance.

🧠 Data-Driven Insights & Reporting

• Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.
• Continuously monitor and optimize marketing campaigns based on data-driven insights.
• Provide strong case studies demonstrating measurable revenue impact from past marketing programs.

💡 Team Leadership & Project Management

• Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.
• Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.
• Utilise project management tools (Asana, Trello, Monday.com) to track progress and deadlines.

🌐 Market Intelligence & Continuous Learning

• Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.
• Monitor competitor activities and recommend innovative solutions for market differentiation.
• Continuously experiment and improve strategies for faster, more effective marketing execution.

Requirements

✅ Experience: 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs.

 ✅ Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).

 ✅ AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency.

 ✅ Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).

 ✅ Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimise performance.

 ✅ Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills.

 ✅ Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).

 ✅ Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends.

Why Join Us?

🚀 Work with top-tier B2B brands and cutting-edge marketing technologies.

 📊 Lead innovative, data-driven marketing programs that drive real revenue impact.

 🎯 Opportunity to grow, experiment, and continuously improve your marketing skill set.

 🌟 Competitive salary with performance-based incentives.

 🌍 Be part of a collaborative and forward-thinking marketing team redefining B2B success!