Senior Marketing Executive

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About Satsafeti

AI-powered Vision and Edge IoT solutions

manufacturing, metals, retail, and process industries

Role Overview

Senior Marketing Executive

B2B technology marketing

Key Responsibilities

Brand Building & Market Presence

• Establish and strengthen

  Satsafeti’s brand identity

  in the AI, IoT, and industrial technology space.
• Develop and execute

  brand positioning strategies

  for Satsafeti EYE across digital and offline channels.
• Ensure consistent brand messaging across websites, presentations, social media, and marketing collateral.

Lead Generation & Marketing Pipeline

• Design and execute

  marketing campaigns

  to generate

  sales-qualified leads (SQLs)

  on a consistent basis.
• Build and manage a

  marketing pipeline

  that supports the sales team with high-quality prospects.
• Track campaign performance and continuously optimize lead quality and conversion metrics.

Customer Engagement & Growth Marketing

• Create innovative initiatives to

  engage existing customers

  (case studies, newsletters, webinars, demos).
• Plan campaigns aimed at

  new customer onboarding

  across target industries.
• Support account-based marketing (ABM) for high-value enterprise clients.

Content & Campaign Execution

• Drive creation of

  marketing content

  including brochures, presentations, case studies, videos, and website content.
• Work with internal teams and external agencies for digital campaigns, SEO, social media, and event marketing.
• Support participation in

  industry events, exhibitions, and webinars

  .

Collaboration & Reporting

• Work closely with

  sales, product, and leadership teams

  to align marketing with business objectives.
• Provide regular reports on lead generation, campaign ROI, and brand engagement metrics.
• Gather market insights and customer feedback to support messaging and product positioning.

Desired Candidate Profile

• 2–6 years of experience

  in B2B marketing, preferably in

  AI, IoT, SaaS, Industrial Automation, or Technology products

  .
• Proven experience in

  brand building and demand generation

  .
• Strong understanding of

  enterprise marketing funnels and lead qualification

  .
• Ability to think creatively and execute campaigns independently.
• Excellent communication, content planning, and stakeholder coordination skills.
• Experience marketing deep-tech or complex technical solutions will be a strong advantage.

What We Offer

• Competitive compensation up to

  ₹6 LPA

  , linked to performance.
• Opportunity to build and scale the brand of a

  cutting-edge AI product

  .
• High ownership, autonomy, and direct interaction with company leadership.
• Fast learning curve in a

  high-growth deep-tech environment

  .

To Apply

marketing experience and past campaigns

snehendu@satsafeti.com