Senior Marketing Executive

Role & responsibilities

• Identify and generate qualified leads within the textile, apparel, and garment manufacturing ecosystem.
  
• Initiate contact with potential clients and secure appointments for the Marketing Head to conduct plant or facility visits.
  
• Conduct post-meeting follow-ups with prospective clients, capture feedback, and coordinate next-level discussions or onboarding activities.
  
• Support the Marketing Head in planning and executing end-to-end marketing activities, including campaigns, client outreach, and coordination with internal teams.
  
• Carry out market and competitor analysis to track industry trends, emerging opportunities, and customer requirements within the textile and apparel sector.
  
• Maintain accurate documentation of B2B meetings, including discussion points, client expectations, and agreed action items.
  
• Analyse collected market and client data and prepare structured reports, presentations, and summaries for internal reviews and client communication.
  
• Coordinate with internal departments to ensure timely follow-ups, proposal sharing, and smooth onboarding of new clients.
  
• Maintain and update lead databases, meeting trackers, and marketing records in a systematic manner

Preferred candidate profile

• 1 - 3 years of relevant experience

  in B2B marketing, lead generation, client coordination, or a similar role, preferably within the

  textile or garment industry

  .
• Good understanding of

  textile and garment manufacturing processes

  ; hands-on industry exposure is an added advantage.
• Ability to understand client requirements and coordinate effectively with production units and decision-makers.
  
• Strong follow-up and relationship management skills with attention to detail and result orientation.
  
• Analytical mindset to interpret market trends, competitor activity, and customer feedback.
  
• Proficiency in MS Office (Excel, PowerPoint, Word) for reporting and presentation preparation.
  
• Good verbal and written communication skills in English; knowledge of regional languages is a plus.
  
• Willingness to travel for client meetings, factory visits, and market research activities as required.