Senior Manager - Marketing Services

To lead and execute strategic marketing initiatives that drive brand awareness, product adoption, and revenue growth . The role demands deep industry knowledge, strong leadership, and the ability to translate market insights into actionable campaigns.

• Develop and implement comprehensive marketing strategies aligned with business goals

• Conduct market research to identify trends, customer needs, and competitive positioning

• Design crop-specific and region-specific marketing plans and promotional content

• Collaborate with product development and sales teams to align marketing efforts.

• Collaborate with the marketing team to develop targeted campaigns for various customer segments

• Strengthen brand positioning across all channels

• Ensure consistent messaging and visual identity in all marketing materials

• Plan and execute integrated marketing campaigns (ATL BTL) across digital, print, and event platforms

• Monitor and analyze campaign performance, providing insights and recommend optimization for ROI.

• Manage relationships with external agencies and vendors to ensure timely and effective campaign execution

• Create and manage content for brochures, flyers, newsletters, social media, and websites

• Ensure all content is consistent with the brand’s voice and messaging

• Lead digital marketing initiatives including SEO, social media (Meta, Google, LinkedIn), SMS/WhatsApp blasts, and bulk mailers

• Oversee CRM and ZOHO integration for customer data, lead tracking, and campaign performance

• Implement IVR/Call Centre SOPs and toll-free number systems for customer engagement

• Assist in managing the company’s online presence, including website updates and digital tools

• Leverage data analytics to improve digital engagement and lead generation.

• Develop and execute dealer development plans and performance reviews

• Strengthen market penetration in plantation crops and estate segments

• Build and maintain strong relationships with key customers and stakeholders

• Analyze customer data to identify opportunities for targeted marketing efforts

• Conduct training programs for internal teams on marketing tools, MS Office, presentation skills, and digital platforms

• Develop e-learning modules and learning matrices for continuous skill development

• Organize and represent the company in trade shows, webinars, seminars, and conferences

• Prepare talking points, presentations, and promotional materials for events (Irrigation Association of India)

• Coordinate logistics, promotional materials, and on-site activities to ensure successful events

• Prepare and analyze weekly/monthly marketing performance reports (MRM, PRM, VH Sales Reviews)

• Monitor distribution channels and sales performance using MIS trackers

• Analyze ZOHO data for sales and marketing insights

• Prepare regular reports on marketing activities, performance metrics, and ROI

• Drive digital transformation initiatives including platform migration, API integration, and irrigation management services
• Explore and implement new technologies to enhance marketing efficiency and customer experience

Qualifications

Education: BSc Agri/MSc Agri/B.Tech Agri with MBA in Agribusiness or Marketing from reputed institution.

Experience: Minimum 10 years of progressive marketing experience in the agriculture industry.

Proven track record in strategic marketing, brand building, and campaign execution

• Key Competencies

• Strong understanding of agricultural products, markets, and customer behavior.
• Strong leadership and team management skills
• Excellent communication (Hindi, English), presentation abilities and interpersonal skills.
• Proficiency in digital marketing tools and CRM platforms
• Analytical mindset with data-driven decision-making
• Deep understanding of agricultural practices and irrigation systems
• Open to travel for 5-7 days in a month

Additional Information