Senior Manager

ob Title: Senior Manager - Digital Analyst

Location:

Department:

Reporting To:

About The Role

Key Responsibilities

• Lead and manage the end-to-end digital analytics strategy, focusing on Google Tag Manager and Google Analytics implementation and optimization.
• Design, deploy, and maintain tracking strategies via GTM ensuring accurate data capture across web and mobile platforms.
• Manage and customize Google Analytics setups, including GA4 migration and configuration, ensuring compliance with privacy laws (e.g., GDPR, CCPA).
• Develop complex tagging solutions, custom events, conversion tracking, and data layer implementations.
• Collaborate with digital marketing, product, and IT teams to align analytics frameworks with business goals.
• Drive insights by analyzing website and campaign performance data, presenting actionable recommendations to senior leadership.
• Mentor and lead a team of digital analysts, ensuring best practices and continuous learning.
• Oversee integration of analytics data with other BI tools and platforms.
• Monitor data quality and troubleshoot tagging and analytics issues promptly.
• Stay up-to-date with industry trends, Google Analytics updates, and digital measurement innovations.
  

Mandatory Skills & Qualifications:

• Extensive hands-on experience with Google Tag Manager — proficient in setting up, debugging, and maintaining complex tag structures.
• Expertise in Google Analytics (Universal Analytics and GA4) — advanced knowledge of configuration, reporting, segments, goals, and funnel analysis.
• Strong understanding of web technologies (HTML, JavaScript, CSS) to effectively implement and troubleshoot tracking.
• Proven experience in data layer design and implementation.
• Experience in digital marketing analytics including paid media tracking, attribution, and conversion optimization.
• Proficient in data visualization tools (Google Data Studio, Tableau, Power BI) is a plus.
• Familiarity with privacy regulations and cookie consent management.
• Experience leading and mentoring analytics teams.
• Strong analytical mindset with excellent problem-solving and communication skills.
• Bachelor's degree in Marketing, Business, Analytics, IT, or a related field; advanced degree preferred.
• 7+ years of experience in digital analytics or related roles, with at least 3 years in a senior or managerial position.