Senior Growth Marketing Specialist (HubSpot)

Company: Designial

Location: Pune, Maharashtra (Hybrid)

Department: Marketing

Reports to: CEO and COO

About Designial

Designial is a results-driven digital marketing agency and HubSpot Solutions Partner headquartered in Silicon Valley. We are expanding our global operations and are excited to launch our new India office, based in Pune. We are looking for foundational members to join our growing team.

Position Overview

This is a hands-on player role, not a management position. We are seeking an experienced, HubSpot Certified Growth & Marketing Automation Specialist with a proven track record.

You will be responsible for the end-to-end execution and optimization of multi-channel campaigns designed to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). The ideal candidate is a master of the HubSpot stack, a strong copywriter, and can provide case studies demonstrating their ability to drive measurable growth.

Key Responsibilities

• Architect & Execute Campaigns: Independently design, build, and run sophisticated, multi-channel inbound marketing campaigns targeting our ideal customer profile, primarily using the HubSpot platform.
• Generate MQLs & SQLs: Your primary goal is to build and manage a marketing engine that generates a consistent and measurable flow of high-quality MQLs and SQLs.
• Hands-On Platform Management: This role requires hands-on mastery of the HubSpot platform (Marketing Hub, Sales Hub, CMS). Deep expertise in integrating and using other platforms like Salesforce, Marketo, or AEM is a significant advantage.
• Develop Campaign Assets & Copywriting: Write persuasive, high-converting copy for all campaign assets, including compelling email copy, ad creatives, high-performance landing pages, and persuasive presentations. You will be responsible for the messaging strategy and will collaborate closely with our graphic designer to get the final visual assets produced.
• Analyze & Optimize: Continuously monitor campaign performance, analyze the data to identify what’s working and what isn’t, and relentlessly optimize your campaigns to improve key metrics like conversion rates, cost per lead, and ROI.
• Reporting: Develop and maintain dashboards to report on MQL/SQL velocity, pipeline contribution, and overall campaign performance to leadership.

Qualifications and Experience

• Experience: 4-6 years of hands-on experience in a B2B marketing, demand generation, or growth marketing role.
• Proven Track Record (Required): You must provide a portfolio of case studies with specific data and KPIs that clearly demonstrate your past success in:
• Driving Lead Generation: Quantifiable success in building and scaling a lead generation engine that consistently increased MQL and SQL volume.
• Improving Lead Quality: Evidence of improving MQL-to-SQL conversion rates.
• Pipeline Contribution: Examples of campaigns that directly contributed to sales pipeline.
• High-Impact Individual Contributor: You're a self-starter who can work autonomously to drive projects from start to finish and deliver on key business objectives.
• Certifications:
• Required: HubSpot Certified (e.g., Marketing Hub Software, Inbound Marketing).
• Preferred: Additional certifications in Salesforce (e.g., Pardot Specialist, Marketing Cloud), Marketo, or Adobe Experience Manager (AEM) are highly desirable.
• Analytical Skills: Expert-level ability to analyze campaign data and translate it into actionable insights and optimizations.
• Education: A Bachelor's degree in Marketing is required. An MBA or a Master's degree in marketing is preferred.

What We Offer

• A competitive salary and performance-based incentives.
• A flexible, hybrid work model. (Preference will be given to candidates based in the Pune area and available for in-person meetings as needed).
• The opportunity to own a critical function and make a direct, measurable impact on Designial's growth.
• A mature and professional environment that respects deep expertise and autonomy.
• Support for professional development and maintaining certifications.

To Apply

Please submit your resume, a brief cover letter, and a link to your online portfolio or case studies. Your portfolio must include case studies with specific data and KPIs that showcase the results your marketing campaigns have generated.

Job Type: Full-time

Projected Total Compensation: From ₹1,200,000.00 per year

Application Question(s):

• In 1-2 sentences, describe the single best measurable result (e.g., MQL volume, SQL conversion rate, or pipeline value) from a campaign you personally ran. This role requires a portfolio of case studies. We will ask for the full case study in the interview.
• Are you located in Pune area?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 4 years (Required)
• HubSpot Marketing: 4 years (Required)

License/Certification:

• HubSpot Marketing Certifications (Required)

Work Location: Remote