Senior Executive - Paid Media

About DO:

Digital Obsession Communication offers customised digital solutions that align with your marketing strategy to help achieve your business goals. Based in Gurugram, we have a motivated team committed to optimising digital visibility through online marketing and promotional activities. Our services include digital marketing strategies, search engine optimisation, search engine marketing, website designing, development & maintenance, email marketing, web analytics & reporting, and content marketing. We have a strong client base worldwide and strive to deliver the best results for digital campaigns.

About the role:

Senior Paid Media Executive

In this role, you’ll be responsible for planning, executing and optimising high-performing paid media campaigns across Meta, Google and LinkedIn – driving measurable customer acquisition and helping us deliver against ambitious growth goals.

You’ll work cross-functionally with our internal teams, bringing a test-and-learn mindset to everything you do. This is a great opportunity for someone who loves performance marketing, wants to own big budgets, and is passionate about impact-led brands across various industries.

Primary Responsibilities:

• Manage and optimise paid social and search campaigns (Meta and Google) to drive new customer growth
• Collaborate with internal teams and external partners to develop, test and iterate new creative, audience and campaign strategies
• Continuously monitor performance data, derive insights and make data-driven optimisations to improve CPA and ROAS.
• Build clear, concise reports and communicate insights to stakeholders across the business
• Contribute to the continuous improvement of our marketing measurement and attribution approach
• Support testing of new channels, tools and tactics as part of the broader growth roadmap

What we're looking for:

We’re looking for a hands-on senior paid media professional who thrives in a fast-paced environment, loves using data to make decisions and is excited by the challenge of scaling a high-growth brand.

You need to bring:

• 2+ years’ hands-on experience managing and optimising Meta and Google campaigns directly
• Proven success managing budgets to meet acquisition, CPA and ROAS targets
• Strong understanding of attribution and how channels interact
• Proficiency with Meta Ads Manager, Google Ads, and GA4 (Looker Studio is a bonus)
• Excellent prioritisation, time management and stakeholder communication skills
• Experience in data manipulation and analysis using Excel or Google Sheets
• Experience presenting performance reports with actionable insights
• You can join immediately (preferred) or within the next 15-30 days

Required behaviours & mindset:

• Proactive ownership & strategic thinking: You take initiative, seek out improvements, and think beyond your metrics
• Data-driven curiosity: You love digging into data to uncover trends and drive decisions
• Adaptability & learning mindset: You embrace change and actively seek to learn and grow
• Collaborative communication: You work cross-functionally with clarity and empathy
• Resilience & accountability: You own your work, bounce back from setbacks, and strive to improve

Nice to have:

• Experience with landing page testing and CRO
• Google Tag Manager skills
• Familiarity with Hotjar, Microsoft Clarity and HTML/CSS
• Experience with basic SEO

To apply, send your updated resume to hr@digitalobsession.in along with 2 professional references (name and email). If you know anyone who might be interested to apply, do pass on the link to apply to this vacancy.