Senior Executive - Paid Media

We are seeking a motivated and experienced Senior Business Analyst to join our dynamic team. In this role, you will be responsible for managing day-to-day ad operations on major Paid Media Channels including Google, Meta, and Bing etc., to drive revenue growth through performance marketing campaigns. You will work closely with both internal teams and external stakeholders to understand client objectives and exceed their goals.

Key Responsibilities:

• Ad Operations Management

  : Oversee daily operations of performance marketing campaigns across multiple channels.

• Strategic Development:

  Understand client goals and design strategies to achieve and exceed defined performance targets.

• Performance Reporting:

  Provide regular and ad hoc reporting on campaign performance, offering insights into further opportunities for Channel growth.

• Budget Oversight:

  Build, manage, and track budgets, monitoring key success metrics to ensure effective resource allocation.

• Market Analysis:

  Stay informed on industry trends and the competitive landscape to inform campaign strategies.

• Business Reviews

  : Prepare and present Business Review decks that highlight growth and performance metrics.

• Mentorship:

  Guide and train junior team members and interns on best practices in digital marketing.