Senior Executive - Paid Media

Role Overview: As a Senior Business Analyst at our company, you will play a vital role in managing day-to-day ad operations on major Paid Media Channels such as Google, Meta, and Bing to drive revenue growth through performance marketing campaigns. Your responsibilities will include collaborating with internal teams and external stakeholders to understand client objectives and exceed their goals. Key Responsibilities: - Overseeing the daily operations of performance marketing campaigns across multiple channels - Designing strategies to achieve and surpass defined performance targets based on client goals - Providing regular and ad hoc reporting on campaign performance - Managing and tracking budgets to ensure effective resource allocation - Staying updated on industry trends and the competitive landscape to inform campaign strategies - Preparing and presenting Business Review decks showcasing growth and performance metrics - Mentoring junior team members and interns on best practices in digital marketing Qualification Required: - Bachelor's degree in Business, Marketing, or related field - Proven experience in managing performance marketing campaigns on major Paid Media Channels - Strong analytical skills and ability to interpret data to optimize campaign performance (Note: The additional details of the company were not provided in the job description.),