2 Bing Jobs

Dear Candidates !!! We're on the lookout for an extremely self-driven PPC Specialist to join our Growth Team. Although we have learned that the number of years of experience is not a reliable indicator of the person's skill or productivity, we believe someone with 2-7 years of experience would be best suited to adapt quickly to our challenging requirements and pace. If this sounds interesting to you, please continue reading. "Continuous Learning" is part of our company culture and we'll expect you to grow 10x in a year's time. There's a good chance this might end up as one of your most challenging and fulfilling gigs so far. From our side, we'll be sure to give you all the space and freedom you'd need to do the best work of your life. Your role : Develop, implement, and optimize PPC campaigns across platforms like Google Ads, Bing, and social media. Conduct keyword research, competitive analysis, and target audience identification. Create compelling ad copy and relevant landing pages to drive conversions. Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI. Generate regular reports on campaign performance and provide insights and recommendations. Stay up-to-date with industry trends and changes in PPC best practices. Skills required : Good communication skills in English and one regional language ( Malayalam). Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic knowledge of WordPress and Excel. Proven experience as a PPC Specialist or in a similar role. Proficient in data analysis and performance/operation metrics. Excellent understanding of search engine marketing (SEM) and account management. Strong analytical skills with attention to detail. Certification in Google Ads is a plus. Creating campaign strategies & Fast execution. EdTech experience is a plus. The above list is for a very basic understanding of what we do. But at the end of the day, we need you to go to any extent to make sure our users love the things we build for them. It's completely fine if you don't know how something is done; all we care about is that you have the right attitude to roll up your sleeves, get your hands dirty, experiment, and then figure it out yourself.

Position Overview We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels, focusing on driving measurable growth and optimizing return on investment (ROI). The ideal candidate will excel in developing data-driven strategies, managing high-performing campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require expertise in analytics, budget management, and customer journey optimization while ensuring alignment with the companys overall marketing goals. Key Responsibilities 1. Campaign Strategy & Planning • Design and execute multi-channel performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic advertising. • Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and engagement metrics. • Plan campaigns tailored to the target audience, optimizing reach and relevance throughout the customer funnel. 2. Paid Media Management • Manage and allocate budgets efficiently, ensuring maximum return on investment and adherence to campaign objectives. • Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategies. • Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and improve conversions. 3. Analytics & Optimization • Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms. • Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess campaign effectiveness. • Continuously A/B test ad creatives, messaging, and landing pages to optimize performance and maximize ROI. 4. Customer Journey & Funnel Optimization • Map and analyze the digital customer journey to identify opportunities for improvement across touchpoints. • Develop and implement strategies for driving traffic and conversions at every stage of the funnel, from awareness to purchase. 5. Collaboration & Creativity • Collaborate with creative, content, and sales teams to ensure that ads and landing pages align with the brands tone, message, and overall marketing objectives. • Work closely with external vendors and partners, including advertising platforms and affiliate networks, to maximize campaign performance. 6. Reporting & Insights • Provide regular performance reports with actionable insights and data-driven recommendations for campaign improvement. • Use data to inform decision-making and contribute to long-term marketing strategies. 7. Market & Audience Insights • Conduct market research and competitor analysis to understand trends and identify growth opportunities. • Leverage insights to expand target audiences and refine campaign strategies. 8. Compliance & Best Practices • Ensure all campaigns comply with industry regulations, data privacy laws, and platform guidelines. • Stay up-to-date with emerging trends and best practices in performance marketing and digital advertising. Key Performance Indicators (KPIs) • Customer Acquisition Cost (CAC) : Optimize campaigns to achieve competitive acquisition costs. • Return on Ad Spend (ROAS) : Maximize revenue generated per advertising dollar spent. • Click-Through Rate (CTR) : Improve engagement rates through compelling ads and targeting strategies. • Cost Per Lead (CPL) : Reduce lead acquisition costs while maintaining lead quality. • Conversion Rate : Enhance the percentage of users completing desired actions (e.g., purchases or sign-ups). • Engagement Metrics : Monitor impressions, reach, and social interactions to measure campaign effectiveness. Qualifications Education & Experience • Bachelor’s degree in Marketing, Business, or a related field. • Minimum of 3-5 years of experience in performance marketing, with proven success in managing and optimizing campaigns across multiple platforms. Skills & Expertise • Advanced proficiency in tools like Google Analytics, Meta Business Suite, Google Ads Manager, and other marketing automation platforms. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Experience in budget management and high ROI campaign execution. • Excellent understanding of customer journey mapping and funnel optimization. • Familiarity with A/B testing, retargeting, and audience segmentation. Soft Skills • Strong project management skills with the ability to prioritize and meet deadlines. • Excellent communication and collaboration skills for cross-functional teamwork. • Creative problem-solving mindset and attention to detail.