Senior Executive - Paid Media

Role Overview: As a Senior Business Analyst at Sokrati, you will be responsible for managing day-to-day ad operations on major Paid Media Channels like Google, Meta, and Bing. Your primary focus will be on driving revenue growth through performance marketing campaigns. You will collaborate with internal teams and external stakeholders to understand client objectives and ensure their goals are exceeded. Key Responsibilities: - Overseeing the daily operations of performance marketing campaigns across multiple channels - Designing strategies to achieve and surpass defined performance targets based on client goals - Providing regular and ad hoc reporting on campaign performance - Managing and tracking budgets to ensure effective resource allocation - Staying updated on industry trends and the competitive landscape to inform campaign strategies - Preparing and presenting Business Review decks showcasing growth and performance metrics - Mentoring junior team members and interns on best practices in digital marketing Qualifications Required: - Bachelor's degree in Marketing, Business, or related field - Proven experience in managing performance marketing campaigns - Strong analytical skills and attention to detail - Excellent communication and presentation abilities - Ability to work collaboratively in a team environment (Note: The additional details of the company were not explicitly mentioned in the job description provided.),