Senior Business Development Manager- Automotive

Company:

Location:

Department:

Reports to:

Experience:

Employment Type:

35-year legacy

plastic components

• Build the India go-to-market plan covering OEMs and Tier-1s; prioritize programs and part families aligned to Sheetal’s manufacturing strengths.
• Drive supplier registration/approval and digital onboarding on OEM/Tier-1 portals (SAP/Ariba/OEM supplier systems).

• Develop senior relationships across 

  Sourcing, Program Management, R&D, Quality, and Plant

   functions at target OEMs and Tier-1s.
• Create and manage a qualified RFQ pipeline; lead techno-commercial proposals, cost breakdowns, and negotiations to 

  LOI/Nomination

  .
• Expand wallet share through cross-selling of additional plastic components once beachheads are secured.

• Coordinate internal DFM and tooling kickoff with Engineering/Tooling, aligning T0/T1/T2, DV/PV, and validation timelines.
• Support submission packages and customer gates: 

  APQP, PPAP (Level 3), PFMEA, Control Plan, MSA, PSW

  , and 

  IMDS

  .
• Ensure smooth PPAP sign-off, ramp-up to SOP, and stable vendor ratings.

Education (Must-have):

• B.E./B.Tech

   in 

  Automobile / Mechanical / Production / Polymer

   (or related).

Education (Preferred):

• MBA/PGDM

   in Marketing/Operations/Supply Chain.

Experience (Must-have):

• 8–10 years

   in the 

  automotive industry

   with demonstrable wins in plastics—ideally rotational or

  blow-molded fuel tanks

  and/or under-hood/interior plastic parts.
• Hands-on ownership from 

  RFQ → Nomination → Tooling → DV/PV → PPAP → SOP

  .
• Working knowledge of 

  IATF 16949, APQP, PPAP, PFMEA, Control Plan, MSA, IMDS

  , and basic 

  GD&T

  .
• Strong network across major 

  OEMs/Tier-1s

   in India and familiarity with their sourcing cycles and gate processes.
• Techno-commercial fluency in cost sheets (material, cycle time, scrap, conversion, overhead, logistics), 

  tooling amortization

  , and 

  VAVE

  .

• Hunting & KAM:

   prospecting, stakeholder mapping, and multi-level relationship building.

• Negotiation & Contracting:

   pricing, LTAs, change management, and cost-down frameworks.

• Program Discipline:

   stage-gate rigor, risk registers, timeline stewardship, crisp escalation.

• Analytical:

   market sizing, margin math, competitive positioning, data-driven decisions.

• Technical Communication:

   read drawings/specs; align engineering and commercial narratives.

• Process Mindset:

   documentation accuracy, audit readiness, disciplined CRM use.

• Tools:

   CRM (Salesforce/Zoho), MS Excel/PowerPoint; OEM/Tier-1 supplier portals.

1. Market Entry & Approvals

2. Target OEM/Tier-1 registrations completed; approved supplier status in priority accounts.

3. Pipeline & Conversion

4. Qualified opportunities/quarter; RFQs submitted; nomination hit-rate; number of tooling awards.

5. Revenue & Margin

6. Quarterly revenue vs. AOP; GM% by account/program; DSO within target.

7. Launch Excellence

8. On-time 

   PPAP

    rate; SOP launches on schedule; vendor scorecard ratings.

9. Cost & Value

10. VAVE

     ideas implemented; annual cost-down % achieved without margin erosion.

11. Customer Health

12. Account penetration (sites/functions), repeat nominations, stakeholder NPS.

• 40–60%

   pan-India to OEM/Tier-1 plants, validation labs, supplier meets.