Search Engine Optimization Specialist

About the Role:

SEO & ASO Manager

Key Responsibilities:

Search Engine Optimization (SEO):

• Develop and execute comprehensive SEO strategies to increase organic visibility, keyword rankings, and lead generation.
• Conduct detailed keyword research, competitor benchmarking, and technical site audits.
• Oversee on-page and technical SEO including meta tags, schema markup, Core Web Vitals, crawl budget management, and internal linking architecture.
• Collaborate with content teams to ensure all website and blog content is optimized for both users and search engines.
• Identify and fix crawl errors, indexation issues, and site structure problems in coordination with the development team.
• Track and report SEO performance metrics using

  GA4

  ,

  Google Search Console

  ,

  Ahrefs

  , and

  Screaming Frog

  .
• Create custom dashboards and automated reports in GA4 to monitor KPIs such as sessions, conversions, and engagement metrics.

App Store Optimization (ASO):

• Design and implement ASO strategies to maximize visibility and conversions on Google Play Store and Apple App Store.
• Conduct app keyword research, competitor analysis, and trend tracking for both platforms.
• Optimize titles, descriptions, screenshots, and creative assets to improve CTR and downloads.
• Collaborate with design and product teams to enhance app listing performance through A/B testing and creative experimentation.
• Monitor app ranking, reviews, and performance metrics to identify growth opportunities.

Analytics, Tracking & Reporting:

• Set up and manage tracking through

  Google Tag Manager (GTM)

  for events, conversions, and funnel analysis.
• Implement and validate data layers, tags, triggers, and variables for accurate tracking across website and app.
• Build and maintain advanced

  GA4 dashboards

  to measure marketing effectiveness and user behavior.
• Analyze multi-channel attribution and create actionable insights to guide SEO and ASO strategy.
• Collaborate with tech and marketing teams to ensure all data tracking implementations are error-free and optimized.

Cross-functional Collaboration:

• Work closely with product, development, and content teams to ensure smooth implementation of SEO & ASO recommendations.
• Partner with the paid marketing and analytics teams for unified growth reporting and performance measurement.
• Stay up to date with algorithm updates, app store policy changes, and emerging tools or technologies.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 4-5 years of proven experience in SEO, with at least 2+ years in ASO.
• Hands-on experience with

  GA4

  ,

  Google Tag Manager

  , and

  data tracking implementation

  (event setup, conversions, funnels).
• Deep knowledge of SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Looker Studio.
• Proficiency with ASO tools such as AppTweak, MobileAction, or Sensor Tower.
• Strong understanding of HTML, CSS, JavaScript basics, and website architecture.
• Analytical mindset with the ability to extract insights from complex data sets.
• Excellent communication and project management skills, with attention to detail.

Preferred Skills:

• Experience in CRO (Conversion Rate Optimization) and funnel analysis.
• Familiarity with app analytics tools such as Firebase or Appsflyer.
• Knowledge of automation tools for SEO reporting and data visualization.
• Previous experience in SaaS, Fintech, or high-growth startups is a plus.